- DUI Now Means Talkers
Research Brief, Jack Loechner - Wednesday, February 27, 2002
According to a February 2002 report from GartnerG2, 80% of US consume ...
- Let The (Electronic) Games Begin
Research Brief, Jack Loechner - Tuesday, February 19, 2002
For those whose clients have an interest in the electronic video ga ...
- Ad Slump Continues and Newspapers Fight Back
Research Brief, Jack Loechner - Wednesday, February 27, 2002
Speaking to the World Association of Newspapers' annual Newspaper Advertising Conference, Matth ...
- ECommerce Beats Retail in Quality and Value
Research Brief, Jack Loechner - Wednesday, February 27, 2002
The latest Confidence Measurement report from the University of Michigan Business Schoo ...
- Nielsen//NetRatings Updates
Research Brief, Jack Loechner - Wednesday, February 27, 2002
If you wanted to reach people interested in Government or Fashion duri ...
- Streaking Streaming
Research Brief, Jack Loechner - Wednesday, February 27, 2002
MeasureCast, Inc. announced that four of the top 10 Internet radio networ ...
- Techno Hispanic Market
Research Brief, Jack Loechner - Tuesday, February 19, 2002
Recently we released a Brief on the Internet habits of the Hispan ...
- Cutting Into School Kids Fund Raising
Research Brief, Jack Loechner - Tuesday, February 19, 2002
eMarketer's eStat Database on "magazines" found a study from the 2001 Brigh ...
- Internet Audience Measurements
Research Brief, Jack Loechner - Tuesday, February 19, 2002
The latest data in our weekly updates of Nielsen//NetRatings audience measurement includ ...
- An Outdoor Benchmark
Research Brief, Jack Loechner - Tuesday, February 19, 2002
Outdoor Advertising industry offers a benchmark in expenditures among various industry typ ...
- Is Digital Journalism Credible?
Research Brief, Jack Loechner - Tuesday, February 19, 2002
Readers said online news is about as credible as news they obta ...
- Overall Ad Spending Up for 2002
Research Brief, Jack Loechner - Monday, February 18, 2002
David Peeler, president and CEO of CMR, said "The events of Septemb ...
- Optimism Beats Wealth
Research Brief, Jack Loechner - Monday, February 18, 2002
Changes in the American consumer's mood, outlook and preference for various typ ...
- Broadband Quality in Europe Or Else
Research Brief, Jack Loechner - Tuesday, February 5, 2002
Only 10% of households in France, Germany and the UK will ha ...
- Hispanics Online Almost Daily for An Hour
Research Brief, Jack Loechner - Tuesday, February 5, 2002
The average Hispanic user is visiting the web 6.6 times per we ...
- E-Mail Formats Used by Marketers
Research Brief, Jack Loechner - Tuesday, February 5, 2002
Opt-in news reports that during the 2001 holiday season, direct HTML e-ma ...
- Internet Needs Better Measurement Metrics
Research Brief, Jack Loechner - Tuesday, February 5, 2002
Advertising professionals agree that the industry needs better and more trusted si ...
- Female Surfers Surge Ahead
Research Brief, Jack Loechner - Tuesday, February 5, 2002
For the month of December, the number of female Internet users ...
- Newspapers Lose to Web in Classifieds
Research Brief, Jack Loechner - Tuesday, February 5, 2002
Readership of newspaper classified ads in 67 metro markets surveyed by T ...
- For Marketers of Cars and Computers
Research Brief, Jack Loechner - Tuesday, February 5, 2002
Audience measurement data from Nielsen//NetRatings for the week ending January 27, 200 ...
- Funny or Functional
Research Brief, Jack Loechner - Tuesday, February 5, 2002
Many reports have surfaced with regard to which Super Bowl ads amuse ...
