- Consumers Say That Multichannel Marketing Should Be Transparent
Research Brief, Jack Loechner - Friday, September 28, 2007
The Direct Marketing Association's report, Multichannel Marketing in the Catalog Industry, revea ...
- Most Americans Say Green Advertising is "Just A Marketing Tactic"
Research Brief, Jack Loechner - Thursday, September 27, 2007
According to an Ipsos Reid study conducted this spring on behalf ...
- Trouble in River City - Measuring Trust
Research Brief, Jack Loechner - Wednesday, September 26, 2007
According to the latest American Pulse Survey by BIGresearch, only 2.6% ...
- Rationale For Mobile Advertising Growth
Research Brief, Jack Loechner - Tuesday, September 25, 2007
A recently released U.S. mobile advertising forecast by The Kelsey Group indicat ...
- Half of Online Financial Applicants Had No Intention of Completing Forms
Research Brief, Jack Loechner - Monday, September 24, 2007
Based on behavioral data from comScore's panel of more than 2 milli ...
- Vehicle Buyers Planning-To-Purchase Outlisten The Average Adult On the Radio by 20%
Research Brief, Jack Loechner - Friday, September 21, 2007
One of the findings, in a just released report from The Med ...
- Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects
Research Brief, Jack Loechner - Thursday, September 20, 2007
Revenue Science, Inc. announced the results of a study on consumer receptivi ...
- Nine Billion Videos Viewed Online in July
Research Brief, Jack Loechner - Wednesday, September 19, 2007
According to a comScore recent release, nearly 75 percent of U.S. Intern ...
- Thompson Gets the Hits
Research Brief, Jack Loechner - Tuesday, September 18, 2007
Hitwise announced that Republican presidential candidate Fred Thompson's website, www.fred08.com, was t ...
- Core Ad Spending Facing Challenges While Web, Outdoor and Cable Up
Research Brief, Jack Loechner - Monday, September 17, 2007
According to data released recently by TNS Media Intelligence Total advertising expenditur ...
- CNET Tops News and Tech Destinations in August
Research Brief, Jack Loechner - Friday, September 14, 2007
A deeper look at Computer and News sites, viewer demographics, advertisers, a ...
- Non-Spot and Network Keep The Volume Up in Radio Revenues
Research Brief, Jack Loechner - Thursday, September 13, 2007
According to the latest RAB Revenue Release, Non-spot activity remains a highlig ...
- Sub-Cultural Diversity Important to Targeted Advertising
Research Brief, Jack Loechner - Wednesday, September 12, 2007
BIGresearch's latest Simultaneous Media Survey of 15,439 consumers indicates that the categorizati ...
- Half of All Web Viewers Watching What The Other Half Has To Say
Research Brief, Jack Loechner - Tuesday, September 11, 2007
According to the just released Deloitte's study on Media & Entertainment practic ...
- Online Video Viewers Looking For News Clips
Research Brief, Jack Loechner - Monday, September 10, 2007
A new study by Advertising.com, Inc., reports that that the majority ...
- Top Web Sites Keep Visitors But Overlap Service
Research Brief, Jack Loechner - Friday, September 7, 2007
A new release from Nielsen//NetRatings announced that, among the three key W ...
- Offline Influence on Online Search Yields 39% Conversion
Research Brief, Jack Loechner - Thursday, September 6, 2007
According to a the "iProspect Offline Channel Influence on Online Search Behavi ...
- Multi-Tasking Sports Fans See More Ads
Research Brief, Jack Loechner - Wednesday, September 5, 2007
According to the results of a study by Solutions Research Group, Americ ...
- Online Ads Trump Radio in 2008
Research Brief, Jack Loechner - Tuesday, September 4, 2007
Ben Macklin, eMarketer senior analyst and author of a new report, Rad ...
- Even the Wireless Prefer Connected TV
Research Brief, Jack Loechner - Sunday, September 2, 2007
New research recently released by CTAM says that seventy percent of 17- ...