- Store Brand Switching Correlates Inversely With Risk; Coupons Bring 'em Back
Research Brief, Jack Loechner - Thursday, July 16, 2009
According to the latest research from Epsilon Targeting, 59% of Americans forsa ...
- Mobile Is A Separate Channel
Research Brief, Jack Loechner - Wednesday, July 15, 2009
Following up on Tuesday's Research Brief about marketing budgets shifting to Interacti ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- Consumers Trust Recommendations From Friends Online, Opinions From Strangers
Research Brief, Jack Loechner - Monday, July 13, 2009
According to the latest Nielsen Global Online Consumer Survey of over 25,0 ...
- 40% of "iUsers" Accessing Internet From Mobile More Than From Computer
Research Brief, Jack Loechner - Friday, July 10, 2009
According to AdMob, there are many similarities between iPhone and iPod tou ...
- The Industry And The Consumer
Research Brief, Jack Loechner - Thursday, July 9, 2009
On the heels of yesterday's Research Brief on the perception disparities ...
- Generation Gap in Expectations and Morality
Research Brief, Jack Loechner - Wednesday, July 8, 2009
A new Pew Research Center Social & Demographic Trends survey on agi ...
- Interesting, Helpful, Influential Advertising
Research Brief, Jack Loechner - Tuesday, July 7, 2009
Results of a new AdweekMedia/The Harris Poll find that 55% of America ...
- Entertainment News Sites Boosted by Online Video
Research Brief, Jack Loechner - Monday, July 6, 2009
A recent comScore report says that nearly 55 million Americans visited ...
- Facebook Tops, But Social Networkers Fickle
Research Brief, Jack Loechner - Friday, July 3, 2009
According to Nielsen, total minutes spent on social networking sites in t ...
- Capture Email Addresses While Consumers Shop
Research Brief, Jack Loechner - Thursday, July 2, 2009
The 2009 Email List Growth Study whitepaper by ExactTarget, in collaboration wi ...
- Cable and DBS Subscribers Almost Equally Satisfied
Research Brief, Jack Loechner - Wednesday, July 1, 2009
New consumer research from Leichtman Research Group finds that the gap ...
- Boomers Leveraging Home Equity For Retirement
Research Brief, Jack Loechner - Tuesday, June 30, 2009
The Study on the Changing Role of Home Equity and Reverse Mortgage ...
- PR Clients Want More Performance Measurements
Research Brief, Jack Loechner - Monday, June 29, 2009
According to the Institute for Public Relations (IPR), among an international samp ...
- Engines and Ads Deliver Viewers and Buyers
Research Brief, Jack Loechner - Friday, June 26, 2009
According to the iProspect Search Engine Marketing and Online Display Advertising Integrati ...
- Internet Accounts for One Third of Consumer Media Day
Research Brief, Jack Loechner - Thursday, June 25, 2009
According to a recent report by The Media Audit, in the pa ...
- Marketers Like Social Media for Direct Marketing
Research Brief, Jack Loechner - Wednesday, June 24, 2009
StrongMail Systems, Inc., released new survey data that points to the emergen ...
- Broadband Breaks Out Of The Doldrums
Research Brief, Jack Loechner - Tuesday, June 23, 2009
The latest findings of the Pew Research Center's Internet & American Li ...
- Digital Drives Growth and Business Models in E&M Industry
Research Brief, Jack Loechner - Monday, June 22, 2009
According to the PricewaterhouseCoopers Global Entertainment & Media Outlook, the E&M marke ...
- YouTube Is Video Streamers' Choice, By Far
Research Brief, Jack Loechner - Friday, June 19, 2009
Overall online video usage in May, reported by Nielsen Online, shows th ...
- Local Searchers Go Mobile
Research Brief, Jack Loechner - Thursday, June 18, 2009
comScore, Inc. reports that the number of people who sought local informati ...
- Wealthiest Most Upbeat About Turnaround in 2010
Research Brief, Jack Loechner - Wednesday, June 17, 2009
The recent Ipsos Mendelsohn quarterly online Barometer survey among affluent adults duri ...
- Email Main Communication Channel Worldwide with IM and SMS Well Behind
Research Brief, Jack Loechner - Tuesday, June 16, 2009
According to Epsilon's Global Consumer Email Study, conducted by ROI Research, t ...
- Hispanic Consumers More Positive, Receptive to Marketing
Research Brief, Jack Loechner - Monday, June 15, 2009
According to custom week-by-week data from Experian Simmons, reported by Univision Communication ...
- Long Form Video Online Grabs Viewers 35 Plus
Research Brief, Jack Loechner - Friday, June 12, 2009
According to Nielsen Online, YouTube continued to rank as the No. ...
- Brand Building Consumer Marketers Shifting Media to Online and WOM/Buzz
Research Brief, Jack Loechner - Thursday, June 11, 2009
A new study by the Association of National Advertisers reports that 4 ...
- A Case For Print Over Hamburgers
Research Brief, Jack Loechner - Wednesday, June 10, 2009
Despite the global financial crisis, newspaper circulation grew 1.3% world-wide in 200 ...
- State Services Suffer as Lottery Players Hold Out
Research Brief, Jack Loechner - Tuesday, June 9, 2009
A recent Ipsos survey conducted among lottery players indicated that 46% ha ...
- Local Mobile Hot For Ads
Research Brief, Jack Loechner - Monday, June 8, 2009
According to The Kelsey Group, a division of BIA, local mobile ...
- Online Classifieds Take Newsprint Down
Research Brief, Jack Loechner - Friday, June 5, 2009
According to the findings of an April 2009 survey by the P ...