- On The Plus Side, Wunderman Thompson Has A Cool New Logo
MAD, Joe Mandese - Monday, February 4, 2019
Two months after announcing the merger of legacy agency brands Wunderman a ...
- Nancy Fletcher To Retire, Search For New OAAA Chief Begun
MediaDailyNews, Joe Mandese - Monday, February 4, 2019
Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, ...
- Knowing Isn't Free
RTBlog, Joe Mandese - Monday, February 4, 2019
I miss the days when I could just watch the Super Bow ...
- The Super Bowl's Retail Effect: $81 Per American Consumer
Research Intelligencer, Joe Mandese - Friday, February 1, 2019
The Super Bowl may be America's biggest media buy, but it's al ...
- M&M's Most Biometrically Engaging Super Bowl LIII Teaser Ad, So Far
Research Intelligencer, Joe Mandese - Friday, February 1, 2019
Based on a preliminary analysis of Super Bowl LIII ads previewed ...
- Amazon Ad Outlook Upgraded By Billions
Digital News Daily, Joe Mandese - Wednesday, January 30, 2019
Citing a "noticeable uptick in enthusiasm for Amazon's ad business," Wall Stre ...
- Report Benchmarks Smart Tech Marketing, Finds It's Growing Fast
MediaDailyNews, Joe Mandese - Thursday, January 31, 2019
Smart technology marketing -- AI, AR, VR, IoT and voice assistants ...
- 'Smart Tech' Found To Be Fastest-Growing Marketing Segment
Research Intelligencer, Joe Mandese - Thursday, January 31, 2019
Smart technology marketing -- AI, AR, VR, IoT and voice assistants ...
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2019
Out-of-home advertising still has a relatively low share of overall ad budget ...
- Facebook Users Report Net Negative Usage, Abandonment
Research Intelligencer, Joe Mandese - Wednesday, January 30, 2019
Except for adults 18 to 24, all age groups had a n ...
- Two-Thirds Of Ad Blockers Installed Only On Desktop
Research Intelligencer, Joe Mandese - Monday, January 28, 2019
Two-thirds of consumers now use an ad blocker, but they are install ...
- Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
Research Intelligencer, Joe Mandese - Monday, January 28, 2019
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) ...
- How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web'
RTBlog, Joe Mandese - Monday, January 28, 2019
Sometimes I think we get so caught up by the hype abo ...
- U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018
MediaDailyNews, Joe Mandese - Thursday, January 24, 2019
U.S. ad spending expanded 4.1% in 2018, according to final estimates releas ...
- Nielsen May Go Private, Again: Equity Firms Eye Bid
MediaDailyNews, Joe Mandese - Thursday, January 24, 2019
Nielsen, which started as a privately held company that went public, th ...
- 42% Of Young Adults Surprised They Followed A Computer-Generated 'Influencer,' Many Angered
Research Intelligencer, Joe Mandese - Wednesday, January 23, 2019
Two-in-five young adults say they have followed a social media "influencer" th ...
- P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers
Research Intelligencer, Joe Mandese - Wednesday, January 23, 2019
Based on the number of ad units aired, Procter & Gamble ...
- 'Core' Digital Ad Demand Climbs 7.8% In November
Digital News Daily, Joe Mandese - Wednesday, January 23, 2019
Driven by surging demand for online video, social and radio inventory, co ...
- Publicis Spine Taps Microsoft's Thomas As Chief Data Officer
MAD, Joe Mandese - Tuesday, January 22, 2019
Publicis Spine, the data, technology and talent unit created by Publicis Gro ...
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle It
MediaDailyNews, Joe Mandese - Wednesday, January 23, 2019
Digital ad exchange OpenX has tapped someone from Madison Avenue to le ...
- Crime, And Pun Is Meant
Red, White & Blog, Joe Mandese - Wednesday, January 23, 2019
What began as a mnemonic device to help an attention-challenged presidential candida ...
- Fueled By Ecommerce, China Poised To Overtake U.S. As World's Top Retail Economy
Research Intelligencer, Joe Mandese - Wednesday, January 23, 2019
China is poised to overtake the U.S. as the biggest retail marketpla ...
- Amazon Remains World's Most Valuable Brand, Facebook Holds On To No. 7 Despite Backlash
Research Intelligencer, Joe Mandese - Tuesday, January 22, 2019
Amazon remains the world's most valuable brand, expanding its worth nearly 2 ...
- OMMA Agency Of The Year: Essence
Agency of the Year, Joe Mandese - Monday, January 21, 2019
When WPP acquired Essence in 2015, the independent digital media agency w ...
- Trust In Media Rises, More So For 'Informed Public' Than 'General Population'
Research Intelligencer, Joe Mandese - Tuesday, January 22, 2019
The gap between the informed and uninformed public has increased to ...
- Nabidka a Poptavka (That's Czech For Supply & Demand)
RTBlog, Joe Mandese - Monday, January 21, 2019
This morning, I received a dispatch from Prague-based ad network and programmat ...
- Craigslist Breaks $1 Billion Mark
MediaDailyNews, Joe Mandese - Friday, January 18, 2019
Craigslist surpassed the $1 billion revenue mark for the first time ...
- 'The Forward' Backs Out Of Print, Influential Jewish-American Title Goes Digital-Only
Publishers Daily, Joe Mandese - Thursday, January 17, 2019
'The Forward,' the 121-year-old Jewish-American news publication, which originally began publishing ...
- Craigslist Breaks $1 Billion Mark
Research Intelligencer, Joe Mandese - Friday, January 18, 2019
Craigslist surpassed the $1 billion revenue mark for the first time ...
- IPG Dominates 2018 In M&A Deal Value, Dentsu In Activity
MAD, Joe Mandese - Wednesday, January 16, 2019
Interpublic, whose acquisition of Acxiom was the biggest deal of the yea ...