Two months after announcing the merger of legacy agency brands Wunderman and J. Walter Thompson, the consolidated “creative, data and technology agency” has unveiled its new branding, including a highly stylized plus sign logo.
The branding, which was created by WPP sister company Landor, supports Wunderman Thompson's three core beliefs:
See the world differently and reject conventional thinking.
Unbounded creativity to rethink business, culture and brand experiences.
Act decisively and accountably end-to-end.
The agency’s site explains it further.