- The Future of Ad Intelligence, A Points System
Media 3.0, Joe Mandese - Monday, December 8, 2025
Months after benchmarking the future of AI-enabled advertising via primary research, W ...
- WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns
MediaDailyNews, Joe Mandese - Monday, December 8, 2025
"The global economy has had something of a reprieve this year," writ ...
- Disrupter Of The Year: GAIM
Red, White & Blog, Joe Mandese - Monday, December 15, 2025
In the first of MediaPost's unofficial "Editors Picks" for agencies and agen ...
- Giving New Meaning To The Span In C-SPAN
Red, White & Blog, Joe Mandese - Friday, December 5, 2025
New data reveals its audience composition likely is the most balanced acro ...
- When The Inventory Doesn't Even Use An Elevator
Media 3.0, Joe Mandese - Friday, December 5, 2025
I think it's time we retire a legacy ad industry truism: F ...
- Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2025
The forecast, one of two remaining agency holding companies issuing one f ...
- The Last Hold Co Forecasting Brand Still Standing
Planning & Buying Insider, Joe Mandese - Tuesday, December 2, 2025
If you had told me a year ago that it was goi ...
- Omnicom Media Sunsets Mediabrands, Kiernan, Magna, 'OMG' Too
MediaDailyNews, Joe Mandese - Monday, December 1, 2025
Instead of conventional media planning and buying services, the new Omnicom Med ...
- Black Friday Agency Of The Year Deal: It's Not Too Late
MediaDailyNews, Joe Mandese - Friday, November 28, 2025
Yes, Monday is our deadline and it's firm, but all we're looki ...
- After A Half Century 'IPG' Is Delisted
MediaDailyNews, Joe Mandese - Friday, November 28, 2025
"IPG" is no more - symbolically speaking - on the New Yo ...
- IPG Study Reveals Legacy Brands Losing Agentic Commerce War
Media 3.0, Joe Mandese - Wednesday, November 26, 2025
The findings, from a just-released Interpublic report, recommend established CPG brands ne ...
- Q4 Ad Market Begins With +5.7% Expansion In October
MediaDailyNews, Joe Mandese - Wednesday, November 26, 2025
October represents the third consecutive month of U.S. ad spending growth, a ...
- Imagine Consumers Delegating Their Relationships With Marketers To Agents
Media 3.0, Joe Mandese - Tuesday, November 25, 2025
That's what a new Harris Poll says marketers are prepping for, b ...
- Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
Planning & Buying Insider, Joe Mandese - Tuesday, November 25, 2025
Data shows the U.S. ad market expanded half again as much duri ...
- I, Consumer
Media 3.0, Joe Mandese - Monday, November 24, 2025
What happens when the laws of robotics meet the immutable laws ...
- Former WPP Chief Named Chairman Of Former WPP Asset Kantar Media
MediaDailyNews, Joe Mandese - Monday, November 24, 2025
Mark Read, who as CEO of WPP oversaw the sale of ...
- PMG Taps IPG's Gandhi As Content, Studio Head
MediaDailyNews, Joe Mandese - Friday, November 21, 2025
The move deepens PMG's expansion into creative and content marketing services, albe ...
- WPP Reimagines Henkel's Media Future, Consolidates European Markets
MediaDailyNews, Joe Mandese - Thursday, November 20, 2025
The review, which began in June, centered on the future of med ...
- What If TikTok Was A Mid-Size Cable Network?
Planning & Buying Insider, Joe Mandese - Thursday, November 20, 2025
What if it was a mid-size cable network that indexed five tim ...
- Ethics Institute Expands Its Influence, Certifying Influencer Integrity
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2025
Four years and four pro certification programs after its launch, the Institu ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- The AIAOR
Planning & Buying Insider, Joe Mandese - Tuesday, November 18, 2025
It's already the "best-kept secret" among 800 agencies - including biggies li ...
- An AI Journalistic Code Of Ethics (Proposed By An AI)
Media 3.0, Joe Mandese - Monday, November 17, 2025
"It's becoming increasingly difficult to distinguish between images, videos and words th ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- PMG's Final Frontier: Data At The 'Speed Of Thought'
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2025
The agency claims the recently acquired data enables its homegrown Alli syst ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- When TV Was Really Good: The Old Normal Of Alan Cohen
TV Watch, Joe Mandese - Monday, November 10, 2025
For all the new-and-improved ideas Cohen came up with, one of ...
- Pinky Swear
Media 3.0, Joe Mandese - Friday, November 7, 2025
One trillion reasons why I can still do things AI cannot, includi ...
- Obit: Media/Marketing Pioneer Alan Cohen, Dead At 69
MediaDailyNews, Joe Mandese - Thursday, November 6, 2025
Alan Cohen, who pioneered network TV/big marketer promotional tie-ins, and later we ...
- Former Giant Spoon Media Chief Lands At Push Media
MediaDailyNews, Joe Mandese - Thursday, November 6, 2025
Berger's appointment coincides with Toronto-based Push's acquisition of SCS - Schiefer Chopsho ...