- Big Beautiful Blog: Red, White & Graphically Illustrated
Red, White & Blog, Joe Mandese - Friday, May 23, 2025
I opened Madison and Wall this morning and read Brian Wieser's analys ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Groups Call On Google To Suspend AI Chatbot Aimed At Children
MediaDailyNews, Joe Mandese - Wednesday, May 21, 2025
The Electronic Privacy Information Center and Fairplay assert Google's plan poses priva ...
- True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding More
MediaDailyNews, Joe Mandese - Wednesday, May 21, 2025
The new terms -- "True AdSpend" and "TrueCPM" -- are modern d ...
- Havas, YouGov Disclose 'Major Evolution' In Data Deal
MediaDailyNews, Joe Mandese - Tuesday, May 20, 2025
The expansion boosts the number of international markets covered to 30 a ...
- It's 10pm, Do You Know Where Your Agent Is?
Planning & Buying Insider, Joe Mandese - Tuesday, May 20, 2025
Remarkably, 8% of ANA members don't even know the difference between principal-bas ...
- iProspect Lands Paid Media For Dollar General And Its Retail Media Network
MediaDailyNews, Joe Mandese - Friday, May 16, 2025
The assignment represents the integration of enterprise and retail media, "unifying t ...
- Harmelin Ups Fletcher To Data Services, DeLozier To Digital
MediaDailyNews, Joe Mandese - Monday, May 19, 2025
Chelsea Fletcher will oversea the agency's data infrastructure and Dan DeLozier wi ...
- Giving New Meaning To Media Flighting
Planning & Buying Insider, Joe Mandese - Monday, May 19, 2025
After a six-month test of a new flight departure/arrival triggers on digit ...
- DoubleVerify Sues Adalytics, Jury Trial Demanded
MediaDailyNews, Joe Mandese - Thursday, May 15, 2025
The lawsuit follows a comprehensive analysis by the Media Rating Council asserti ...
- What Could Possibly Go Wrong?
Media 3.0, Joe Mandese - Thursday, May 15, 2025
The last frontier I want AI to agent for me is wh ...
- Addressable TV Ad Industry Pitch Goes 'Elemental'
MediaDailyNews, Joe Mandese - Thursday, May 15, 2025
As part of its upfront pitch in NYC this morning, trade gro ...
- Hey Aida, Which Advertisers Will Pay The Most For My Ad Inventory?
Planning & Buying Insider, Joe Mandese - Thursday, May 15, 2025
Thirty years after media sales teams began testing computerized yield optimization, ...
- It's The Anticipation, Stupid
Red, White & Blog, Joe Mandese - Thursday, May 15, 2025
"This is unusual. Approval usually doesn't decline for economic reasons until unemployme ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- MRC, IAB Release Attention Measurement Guidelines Draft
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
The guidelines, which will be open for public comment through July 1 ...
- What's In An Agency Media Brand?
Planning & Buying Insider, Joe Mandese - Friday, May 9, 2025
That which we call GroupM - or "WPP Media," for that matt ...
- Consumer Media Spending Decelerates: Theatrical, Streaming Films Cited
MediaDailyNews, Joe Mandese - Thursday, May 8, 2025
Following peak pandemic year growth, consumer spending on media decelerated for t ...
- Two 'Possible' Visions For The Legacy Of Media, America Too
Red, White & Blog, Joe Mandese - Sunday, May 4, 2025
This post contains sensitive content, which some may find offensive or disturbin ...
- Ad Market Rebounds In March, Delivers High Single-Digit Growth
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2025
The U.S. Ad Market Tracker which decelerated to 2.4% in February ...
- Heineken Turns Anti-Social - Media, That Is
MediaDailyNews, Joe Mandese - Tuesday, April 29, 2025
The new "no social socials" campaign from Publicis' LePub is inspired ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- Make America Weak Again
Red, White & Blog, Joe Mandese - Friday, April 25, 2025
Less than a hundred days into Trump 2.0, perceptions of America's abili ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- GSTV Sold By One Private Equity Firm To Another
MediaDailyNews, Joe Mandese - Monday, April 21, 2025
Private equity firm Rockbridge Growth Equity this morning announced the sale ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Ad Growth Decelerates Through May, Pacing Worst Quarter Since Recession
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
"Forward bookings" for April/May expanded just 1.8% vs. the same two-month peri ...
- Addendum: WPP Aware Of Potential InfoSum Conflict, Evaluated Independently
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
"Given Brian Lesser's role at the company, the board were aware ...
- IAE Unveils 'AI Integrity' Certification For Ad Execs
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
The program includes a 90-minute, self-administered training and testing process and t ...
