- GroupM Norway Takes Young Lions Media Gold
MediaDailyNews, Joe Mandese - Friday, June 20, 2025
The GroupM Norway team of Angelika Marcinkeviciute and Maja Skaug Wirum w ...
- Democracy's Secret Weapon: Face-To-Face Media
Red, White & Blog, Joe Mandese - Friday, June 20, 2025
"The No Kings turnout was significant, even if it didn't reach ...
- Wolverine Renews Havas As Media AOR
MediaDailyNews, Joe Mandese - Thursday, June 19, 2025
HMN originally won Wolverine's media AOR business in September 2023, following ...
- Cannes Turns Dystopian, Day Two Sessions Warn Of Cataclysmic AI Scenarios
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2025
"Companies owe it to their employees - they owe it to t ...
- Life Imitating Art Imitating A Blatant Ad Pitch Here At Cannes
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2025
"I can't wait for the Sonic episode, because we unlocked something th ...
- MRC Re-Accredits Facebook 'Brand Safety,' Accredits Instagram's For First Time
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2025
The accreditations, which are important ad industry stamps of approval, follow Meta ...
- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- Dentsu Begins Using Bots To Synthesize People For Planning & Buying
Planning & Buying Insider, Joe Mandese - Tuesday, June 17, 2025
The holdco has begun incorporating "synthetic audiences" into its vaunted CCS med ...
- 3.know: Shelly Sets The Stage For All The AI Talk Fit For Cannes
Media 3.0, Joe Mandese - Monday, June 16, 2025
In this pre-festival interview, Shelly Palmer sets the stage for what wi ...
- PMG To Brands: Now There's An App For That
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
CANNES, France -- It's called "Alli Marketplace" and it's akin to ...
- Magna Revises Global Ad Outlook Down Slightly
MediaDailyNews, Joe Mandese - Sunday, June 15, 2025
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlo ...
- Dentsu Goes All-In With MiQ, Claims Industry-First Integration
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
Dentsu this morning announced a deal making it the first holdco ...
- Marriott Launches Bespoke Retail Media Net
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
"Marriott Media" will utilize first-party data to target travelers across digital a ...
- PMG Acquires Momentum Commerce
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2025
PMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- Fear And Loathing In, Well, Just About Everywhere
Red, White & Blog, Joe Mandese - Wednesday, June 11, 2025
"The economic pressures force brands to keep their heads down and ju ...
- WPP Media 3.0
Media 3.0, Joe Mandese - Tuesday, June 10, 2025
The agency found two-thirds of industry experts believe most brand/consumer interaction wi ...
- At Mid-Year, WPP Downgrades Global Ad Outlook 1.6 Points To 4.8%
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media th ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- IAB Releases Invoice API Specs For Public Comment
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The draft represents "a unified, system-agnostic set of API specifications designed ...
- WPP Cut U.S. Ad Outlook For Next Several Years
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
WPP Media this morning released a revised mid-year update to its annu ...
- When The Going Gets Weird, Content Turns Non-Pro
Planning & Buying Insider, Joe Mandese - Tuesday, June 10, 2025
As part of a new ad forecasting taxonomy, WPP says amateur conte ...
- Media 3D, Oh!
Media 3.0, Joe Mandese - Monday, June 9, 2025
Covering digital media, I sometimes feel like I've entered Rod Serling's "fif ...
- The Showrunner
Red, White & Blog, Joe Mandese - Monday, June 9, 2025
During a podcast interview Friday, actor Jason Bateman revealed Trump 2.0's anti ...
- Effie Names Omnicom Most Effective Holdco For Second Year In A Row
MediaDailyNews, Joe Mandese - Thursday, June 5, 2025
Effie Worldwide also named AB InBev the most effective marketer, McDonald's t ...
- WPP Media Unveils 'Open Intelligence For Retail,' Names Data Partners
MediaDailyNews, Joe Mandese - Thursday, June 5, 2025
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-power ...
- Partisan Pocketbooks: Dems Put Money Where Their Politics Are
Red, White & Blog, Joe Mandese - Thursday, June 5, 2025
Many polls indicate Americans look askance at brands taking political and social ...
- Dentsu Integrates Consumer Eye-Tracking Into Global Retail Media Planning
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
The agency claimed the deal with Lumen Research and Co-op Media Netwo ...
- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
"Although we continue to believe this take is accurate in the mi ...
- Talon Taps OOH Media Vet Male For U.S. Expansion
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
The independent out-of-home media shop retained Male's strategic advisory, which he form ...
- Me, My Brand, And Why I'm Poking Fun At AI News
Media 3.0, Joe Mandese - Tuesday, June 3, 2025
The most interesting marketing-related AI news I received this morning was ...