- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- The AIAOR
Planning & Buying Insider, Joe Mandese - Tuesday, November 18, 2025
It's already the "best-kept secret" among 800 agencies - including biggies li ...
- An AI Journalistic Code Of Ethics (Proposed By An AI)
Media 3.0, Joe Mandese - Monday, November 17, 2025
"It's becoming increasingly difficult to distinguish between images, videos and words th ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- PMG's Final Frontier: Data At The 'Speed Of Thought'
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2025
The agency claims the recently acquired data enables its homegrown Alli syst ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- When TV Was Really Good: The Old Normal Of Alan Cohen
TV Watch, Joe Mandese - Monday, November 10, 2025
For all the new-and-improved ideas Cohen came up with, one of ...
- Pinky Swear
Media 3.0, Joe Mandese - Friday, November 7, 2025
One trillion reasons why I can still do things AI cannot, includi ...
- Obit: Media/Marketing Pioneer Alan Cohen, Dead At 69
MediaDailyNews, Joe Mandese - Thursday, November 6, 2025
Alan Cohen, who pioneered network TV/big marketer promotional tie-ins, and later we ...
- Former Giant Spoon Media Chief Lands At Push Media
MediaDailyNews, Joe Mandese - Thursday, November 6, 2025
Berger's appointment coincides with Toronto-based Push's acquisition of SCS - Schiefer Chopsho ...
- Swivel Pivots
Media 3.0, Joe Mandese - Thursday, November 6, 2025
Weeks after it burst on the scene staging the ad industry's fir ...
- Vote Like The Humanoids Are Watching
Media 3.0, Joe Mandese - Monday, November 3, 2025
As Americans head to the polls this week, Tesla shareholders will vo ...
- U.S. Ad Market Reaccelerates Despite Tough Year-Ago Comps
MediaDailyNews, Joe Mandese - Monday, November 3, 2025
Following months of deceleration, the U.S. ad market posted a nearly ...
- The President's Party Is Dead, Long Live The King's
Red, White & Blog, Joe Mandese - Monday, November 3, 2025
I don't publish Red, White & Blogs like this because I wa ...
- Forget About The Bots, Here's How Humans Decide
Planning & Buying Insider, Joe Mandese - Friday, October 31, 2025
That's actually the title of a new, comprehensive communications planning study releas ...
- 3.know: A Conversation With AI Agency The Brief's Tammy Nam
Media 3.0, Joe Mandese - Thursday, October 30, 2025
Amid a swirl of new "end-to-end" AI agency launches, I sat do ...
- The Divided States Of America: Pragmatists Vs. Experientialists
Red, White & Blog, Joe Mandese - Friday, October 31, 2025
Politics aside - or implied - that's how new research from "everything-in-betwee ...
- It's Moron Again In America
Red, White & Blog, Joe Mandese - Friday, October 24, 2025
Or, as the 40th President of the United States might have sa ...
- Amid A Changing Of The Ad Forecast Guards, A New Player Steps In
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
On the cusp of its merger with Omnicom, Interpublic is not releasi ...
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
The deal follows one with Comscore for linear TV data and Kant ...
- Have You Ever Heard Of 'My Terms?' You Will
Media 3.0, Joe Mandese - Wednesday, October 22, 2025
It's the nickname for a new technical standard that promises to revolutioni ...
- Saying The Suddenly Quiet Part Out Loud
Red, White & Blog, Joe Mandese - Tuesday, October 21, 2025
The elephant-in-the-room moment at an industry ethics summit last week happened wh ...
- 3.know: Human-Generated Mistakes Vs. Co-Pilot Perfection
Media 3.0, Joe Mandese - Monday, October 20, 2025
Shelly Palmer also dives into new research suggesting half of online conte ...
- Advertising Media Cost Inflation Accelerates This Year, Decelerates Next
MediaDailyNews, Joe Mandese - Monday, October 20, 2025
Global media costs have risen half a point to an annual inflati ...
- Is A2A2A The New B2C?
Planning & Buying Insider, Joe Mandese - Saturday, October 18, 2025
The ad industry's first agentic media buy last week wasn't just betwe ...
- Supermarket Chain Hy-Vee Taps Dentsu's iProspect, Includes Bespoke 'RedMedia' Network
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
Hy-Vee's "RedMedia" retail media ad network is part of the remit, t ...
- PMG Taps WPP Media's Krichefski For EMEA
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
John Krichefski previously served as CEO of GroupM (now WPP Media) EME ...
- Theme Park Operator Herschend Taps Crossmedia As Media AOR
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
Herschend operates more than 40 leading attractions across North America, including Dollywo ...
- The First Agentic Media Buy, More To Come
Planning & Buying Insider, Joe Mandese - Thursday, October 16, 2025
"It felt like you were watching the first banner ad being served ...
- Chatbots: Say Whatever You Want, Just Spell My URL Right
Media 3.0, Joe Mandese - Monday, October 13, 2025
Like any media brand - or pretty much any brand at a ...