- The First Agentic Media Buy, More To Come
Planning & Buying Insider, Joe Mandese - Thursday, October 16, 2025
"It felt like you were watching the first banner ad being served ...
- Chatbots: Say Whatever You Want, Just Spell My URL Right
Media 3.0, Joe Mandese - Monday, October 13, 2025
Like any media brand - or pretty much any brand at a ...
- The 0.5% Solution
Media 3.0, Joe Mandese - Monday, October 13, 2025
If today's post seems a little odd, it's probably because it ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- Red, Purple & Blue: The History Of American Media Political Bias
Red, White & Blog, Joe Mandese - Friday, October 10, 2025
The consensus, according to AI-based assessments, is that control of the Americ ...
- Is The New Right Beginning To Eat The Old Right's Lunch?
Red, White & Blog, Joe Mandese - Thursday, October 9, 2025
That's what an analysis of the most recent traffic to right-wing ne ...
- Who's On First? Depends On Which AI You Ask
Planning & Buying Insider, Joe Mandese - Wednesday, October 8, 2025
When I received pitches - days apart - this week from t ...
- Generation AI
Media 3.0, Joe Mandese - Wednesday, October 8, 2025
Pew released another in its ongoing series of studies about the med ...
- Paramount Acquires 'The Free Press,' Puts Founder In Charge Of CBS News
MediaDailyNews, Joe Mandese - Monday, October 6, 2025
Founder and editor of the conservative-leaning digital news publication Bari Weiss w ...
- State-Level Ad Spend Predicts Economic Downturn
Planning & Buying Insider, Joe Mandese - Thursday, October 2, 2025
A new, first-of-its-kind analysis indicates local ad spending is a leading indicat ...
- A Dispatch From 'The Dispatch,' A Conversation With President Michael Rothman
Publishers Daily, Joe Mandese - Thursday, October 2, 2025
Rothman, a long-time digital publishing industry exec and advisor, updates us ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...
- Wieser Adds More Madison To Wall, Taps IPG's Stillman As Managing Director
MediaDailyNews, Joe Mandese - Monday, September 29, 2025
More than two years after launching Madison and Wall, long-time ad indust ...
- Affiliate Bypass Television
TVBlog, Joe Mandese - Friday, September 26, 2025
If you look at the history of strained network/affiliate relationships, ABC h ...
- IAE To Host Ad Industry First-Ever 'Global Ethics Day'
MediaDailyNews, Joe Mandese - Thursday, September 25, 2025
The event will take place Oct. 15 in New York City a ...
- Live-ish From Varick Street, A New Time-Shiftable Advertising Playbook
Planning & Buying Insider, Joe Mandese - Wednesday, September 24, 2025
Horizon Media just dropped new research redefining what it means to ...
- Good News/Bad News On Where Americans Are Getting Their News
Red, White & Blog, Joe Mandese - Thursday, September 25, 2025
The good news is Americans say they are regularly consuming news. T ...
- 40 Years And Still SPINNING, Guccione Reflects
Publishers Daily, Joe Mandese - Tuesday, September 23, 2025
In celebration of SPIN magazine's 40th anniversary, founding editor and publisher B ...
- Vibe Strategy
Media 3.0, Joe Mandese - Monday, September 22, 2025
The concept is a bit like vibe coding, but applied to bra ...
- Lawn Care Brand TruGreen Taps WPP Media
MediaDailyNews, Joe Mandese - Thursday, September 18, 2025
The media assignment expands a preexisting relationship with WPP, whose VML agen ...
- Guess We'll Be Doing It The Hard Way
Red, White & Blog, Joe Mandese - Friday, September 19, 2025
Fun fact: Before he was FCC chair, Brendan Carr was one ...
- Then They Came For The Late Night Hosts And I Did Not Speak Out...
Red, White & Blog, Joe Mandese - Wednesday, September 17, 2025
The irony of the escalation of Trump's war on American media ...
- WPP's CMI Media Expands To France, Taps Aurelie Rizzo To Direct Global Ops
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2025
The Philadelphia-headquartered healthcare media shop opened a London office in 2023 a ...
- Big Agency Media Vet Johnson Joins TMP
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2025
Craig Johnson, who previously held senior positions at Dentsu, Omnicom Media Gro ...
- Reporter's Notebook: Vibe Planning, Multimodal Planning, Much, Much More
Planning & Buying Insider, Joe Mandese - Wednesday, September 17, 2025
Apologies for today's round-up approach, but so many important insights have be ...
- Amazon Enabling Programmatic Buys Of SiriusXM Audio Inventory Via Its DSP
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2025
The portfolio reaches 160 million monthly subscribers - including Pandora and SoundClo ...
- A Word About Charlie Kirk
Red, White & Blog, Joe Mandese - Tuesday, September 16, 2025
Tragic. ...
- 3.know: Why 'ARM' Is The New CRM
Media 3.0, Joe Mandese - Monday, September 15, 2025
Listen to my conversation with MRM's Nicolas Guzman on why the Interpubl ...
- A Free Press Vs. 'The Free Press'
Red, White & Blog, Joe Mandese - Monday, September 15, 2025
Following reports that Paramount Skydance is eyeing a deal to acquire "T ...