- Ad Market Records First Decline In 22 Months In July
MediaDailyNews, Joe Mandese - Friday, August 29, 2025
U.S. ad spending fell 5.6% in July, which compares with a pri ...
- Generation D
Red, White & Blog, Joe Mandese - Friday, August 29, 2025
The D stands for desensitized, as in becoming less emotionally or physical ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- Turing 3.0
Media 3.0, Joe Mandese - Wednesday, August 27, 2025
Four out of five consumers say AI now shapes how they "percei ...
- 3.know: A Conversation With Mix Modeling Pioneer Ed Dittus
Media 3.0, Joe Mandese - Monday, August 25, 2025
"All those moments will be lost in time like tears in rain ...
- Omnicom Reports 93% Of Notes Tendered In Advance Of IPG Merger
MediaDailyNews, Joe Mandese - Monday, August 25, 2025
Omnicom this morning announced noteholders have tendered 93% of aggregate notes representi ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum
MediaDailyNews, Joe Mandese - Wednesday, August 20, 2025
Nielsen originally launched its cloud-based approach in 2023 as part of ...
- Six Degrees Of ALM
MediaDailyNews, Joe Mandese - Monday, August 18, 2025
The Interactive Advertising Bureau announced actor Kevin Bacon will headline its Annu ...
- Got Ethics?
Planning & Buying Insider, Joe Mandese - Friday, August 15, 2025
On the spectrum of nice-, want- and need-to-have, there's now academic pro ...
- Dentsu Reports 3.4% First Half Decline, Cites International
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
"We recognize the concern this may cause for our stakeholders," CEO Hiros ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Mediaocean Adds Child Sex Abuse To Its Ad Verification Service
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
"Responsible advertising practices are essential to protecting children online," says Internet Wat ...
- IPG 'Simulation Studio' Measures Impact Of Advertising Before It Happens
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
"Welcome to the new age of decision dominance" reads a tag us ...
- AOL Dials Down Dial-Up (Yes, That's Still A Thing)
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
Effective Sept. 30, AOL will discontinue its dial-up service 40 years aft ...
- The TV Censorship Gods Giveth And 'South Park' Taketh Away
TVBlog, Joe Mandese - Monday, August 11, 2025
Warning: Today's "TVBlog" contains sensitive content, which some people may find offensi ...
- Lesser Takes Center Stage In WPP Investor Call, Runs A Pre-Roll Spot
MediaDailyNews, Joe Mandese - Thursday, August 7, 2025
WPP Media was the star billing in an otherwise lackluster second quart ...
- In Pod We Trust, Nielsen Fuses Edison Data Into Media Planning
Planning & Buying Insider, Joe Mandese - Wednesday, August 6, 2025
The latest audio collaboration between the two companies effectively gives advertisers a ...
- 3.Joe: Why Huge.com Turned Me Into A Cartoon Avatar
Media 3.0, Joe Mandese - Tuesday, August 5, 2025
Not to be confused with the DUMBO-based agency, Huge.com is a fre ...
- WPP Media Expands Nielsen Deal, Includes 'Interoperability'
MediaDailyNews, Joe Mandese - Tuesday, August 5, 2025
The companies did not disclose details, and it was unclear at pressti ...
- When Brick & Mortar Meets Digital Programmatic
Planning & Buying Insider, Joe Mandese - Tuesday, August 5, 2025
In an age of digital media, there is nothing more physical th ...
- From Panels Of Pros To 'Panels & Prose,' Why You'll Be Seeing Steve Smith In The Funny Papers
MediaDailyNews, Joe Mandese - Sunday, August 3, 2025
After a quarter century chronicling the ad biz, Smith explains why t ...
- PE Firm Completes $1B Acquisition Of Kantar Media
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
Private equity firm H.I.G. Capital this morning announced the completion of i ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- Head West Old Paper: 'NY Post' Unveils Plans For 'California Post'
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"Los Angeles and California surely need a daily dose of The Po ...
- Forget The Quaint Notion Of 'Trust,' The Time Has Come For A 'Rage Barometer'
Red, White & Blog, Joe Mandese - Friday, August 1, 2025
At least, that's what some new research from Omnicom and language consultan ...
- Leah Meranus' Successful Hop To PMG From Dentsu X
MediaDailyNews, Joe Mandese - Thursday, July 31, 2025
Meranus, who departed as North American CEO of Dentsu X just t ...
- Ad Market Decelerates Through First Half, Expands 3.1% In June
MediaDailyNews, Joe Mandese - Thursday, July 31, 2025
All of June's growth came from smaller ad categories, as top ...
- Inputs Vs. Outputs, And Nielsen's New 'Outcomes Marketplace'
Planning & Buying Insider, Joe Mandese - Thursday, July 31, 2025
Nielsen is once again elevating the role of outputs in its produc ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...