- Mediassociates Promotes Kunz To CSO
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
In his new role, Kunz will be developing a new generation ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Certifiable: IPG, Omnicom, WPP Invest In Mediaocean
Planning & Buying Insider, Joe Mandese - Tuesday, December 3, 2024
The agency tech provider also announced they are the first holding co ...
- GroupM, Song First For Telco-Backed Identifier
MediaDailyNews, Joe Mandese - Friday, November 29, 2024
The identifier, operational in Spain and being rolled out to Germany, Franc ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- This Just In: Now You Can Actually Buy Jennifer Aniston's Sweater
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
While WBD Ad Sales didn't explicitly cite "Friends," it is one ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- Comscore Granted Patent Personifying TV, CTV, Digital Viewing
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2024
While the patent grant has no material effect on advertisers and agenci ...
- Joe Jaffe Jumps To The CMO Side, And It's All About The Benjamins
MediaDailyNews, Joe Mandese - Monday, November 18, 2024
After a career spent advising CMOs on the next new thing, author/consulta ...
- The Influence Of 'News Influencers'
Red, White & Blog, Joe Mandese - Monday, November 18, 2024
Today's post is about research on the influence of "news influencers." Bas ...
- Principal Financial/Asset Taps iProspect As Media AOR
MediaDailyNews, Joe Mandese - Friday, November 15, 2024
Principal's Diane Van Wyngarden singled out the Dentsu shop's "capabilities in proprietar ...
- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'
Media 3.0, Joe Mandese - Thursday, November 14, 2024
It's not literally a lab with beakers and test tubes, but utiliz ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Canada Shutters TikTok, Eh
MediaDailyNews, Joe Mandese - Friday, November 8, 2024
Citing national security concerns, the government of Canada Wednesday ordered TikTok ...
- Get Me Rewrite
Red, White & Blog, Joe Mandese - Monday, November 11, 2024
They say history is written by the victors. But in today's wor ...
- Why Sequent Partners Is Packing It In: A Conversation With Spaeth & Sylvester
Planning & Buying Insider, Joe Mandese - Thursday, November 7, 2024
After decades advising, organizing and helping to shape how the advertising a ...
- 'We Are Social' Wins Danish Brewer Carlsberg Group
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The brewer's new global social media agency of record said it wi ...
- Known Agency Named Moderna's Media Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The incumbent was Omnicom's Hearts & Science, according to account database servi ...
- It's A Good Life
Red, White & Blog, Joe Mandese - Wednesday, November 6, 2024
This post contains sensitive content, which some people may find offensive ...
- Russia Flooding Fact-Checking Zone With Disinformation
Marketing Politics Weekly, Joe Mandese - Monday, November 4, 2024
In an ironic twist, Russian agents have begun flooding the comments sectio ...
- If You're Listening...
Red, White & Blog, Joe Mandese - Monday, November 4, 2024
This post contains sensitive content, which some people may find offensive ...
- Big 6 Mapped By 'Paris' Climate Compliance: IPG Ranks Worst, Havas Best
MediaDailyNews, Joe Mandese - Friday, November 1, 2024
With more than two-thirds of its client roster failing to align wi ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...
- Media Will Represent More Than A Third Of Freestanding Havas
MediaDailyNews, Joe Mandese - Thursday, October 31, 2024
Media accounted for 36% of net revenue for the year ended Ju ...
- Democracy: The Sequel
Red, White & Blog, Joe Mandese - Wednesday, October 30, 2024
In 2016, just after Trump was elected, researchers released a study showi ...
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Ad-tech stock market darling The Trade Desk was downgraded by a N ...
- Tech Lab Releases Global Privacy Guidelines For Review
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Industry execs have a 45-day window to provide comments and input befo ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Democracy Dies When A Minority Determines What Goes Dark
Red, White & Blog, Joe Mandese - Tuesday, October 29, 2024
Jeff Bezos defended his decision to pull WaPo's endorsement with Gallup da ...
