- Mediaocean Adds Child Sex Abuse To Its Ad Verification Service
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
"Responsible advertising practices are essential to protecting children online," says Internet Wat ...
- IPG 'Simulation Studio' Measures Impact Of Advertising Before It Happens
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
"Welcome to the new age of decision dominance" reads a tag us ...
- AOL Dials Down Dial-Up (Yes, That's Still A Thing)
MediaDailyNews, Joe Mandese - Monday, August 11, 2025
Effective Sept. 30, AOL will discontinue its dial-up service 40 years aft ...
- The TV Censorship Gods Giveth And 'South Park' Taketh Away
TVBlog, Joe Mandese - Monday, August 11, 2025
Warning: Today's "TVBlog" contains sensitive content, which some people may find offensi ...
- Lesser Takes Center Stage In WPP Investor Call, Runs A Pre-Roll Spot
MediaDailyNews, Joe Mandese - Thursday, August 7, 2025
WPP Media was the star billing in an otherwise lackluster second quart ...
- In Pod We Trust, Nielsen Fuses Edison Data Into Media Planning
Planning & Buying Insider, Joe Mandese - Wednesday, August 6, 2025
The latest audio collaboration between the two companies effectively gives advertisers a ...
- 3.Joe: Why Huge.com Turned Me Into A Cartoon Avatar
Media 3.0, Joe Mandese - Tuesday, August 5, 2025
Not to be confused with the DUMBO-based agency, Huge.com is a fre ...
- WPP Media Expands Nielsen Deal, Includes 'Interoperability'
MediaDailyNews, Joe Mandese - Tuesday, August 5, 2025
The companies did not disclose details, and it was unclear at pressti ...
- When Brick & Mortar Meets Digital Programmatic
Planning & Buying Insider, Joe Mandese - Tuesday, August 5, 2025
In an age of digital media, there is nothing more physical th ...
- From Panels Of Pros To 'Panels & Prose,' Why You'll Be Seeing Steve Smith In The Funny Papers
MediaDailyNews, Joe Mandese - Sunday, August 3, 2025
After a quarter century chronicling the ad biz, Smith explains why t ...
- PE Firm Completes $1B Acquisition Of Kantar Media
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
Private equity firm H.I.G. Capital this morning announced the completion of i ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- Head West Old Paper: 'NY Post' Unveils Plans For 'California Post'
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"Los Angeles and California surely need a daily dose of The Po ...
- Forget The Quaint Notion Of 'Trust,' The Time Has Come For A 'Rage Barometer'
Red, White & Blog, Joe Mandese - Friday, August 1, 2025
At least, that's what some new research from Omnicom and language consultan ...
- Leah Meranus' Successful Hop To PMG From Dentsu X
MediaDailyNews, Joe Mandese - Thursday, July 31, 2025
Meranus, who departed as North American CEO of Dentsu X just t ...
- Ad Market Decelerates Through First Half, Expands 3.1% In June
MediaDailyNews, Joe Mandese - Thursday, July 31, 2025
All of June's growth came from smaller ad categories, as top ...
- Inputs Vs. Outputs, And Nielsen's New 'Outcomes Marketplace'
Planning & Buying Insider, Joe Mandese - Thursday, July 31, 2025
Nielsen is once again elevating the role of outputs in its produc ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...
- 3.know: Shelly Breaks Down The AI Action Plan
Media 3.0, Joe Mandese - Monday, July 28, 2025
In this week's "3.know" Shelly Palmer breaks down the implications of t ...
- Relax, Guys
Red, White & Blog, Joe Mandese - Friday, July 25, 2025
Warning: This post contains sensitive content, which some people may find offensi ...
- Want To 'Read' Your Car? Now There's An App For That
Media 3.0, Joe Mandese - Tuesday, July 22, 2025
It's called the "Audi Reader," and it's a new object recognition technolo ...
- IPG Reports Declining Q2, Touts Future 'Agentic' Products -- Starting Today
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2025
Media was the biggest drain in a declining quarter, but Interpublic ...
- Unified IAB Theory
Planning & Buying Insider, Joe Mandese - Tuesday, July 22, 2025
Just a week after establishing a beachhead in out-of-home measurement, the I ...
- Dark Users
Performance Marketing Insider, Joe Mandese - Thursday, July 17, 2025
Like other parts of the "dark media" universe, a new report revea ...
- NBCU Wraps Upfront: Broadcast Rose 15%, Peacock Jumped 20%
MediaDailyNews, Wayne Friedman, Joe Mandese - Tuesday, July 15, 2025
NBCU said it has wrapped its 2025-26 upfront season, omitting a discre ...
- Is That A Hotdog On NYC's Subway Map Or Are You Just Glad To See Some Mustard?
MediaDailyNews, Joe Mandese - Monday, July 14, 2025
Either way, the team at Omnicom's adam&eveDDB are spreading the condiment ...
- Its Master's Voice
Red, White & Blog, Joe Mandese - Tuesday, July 15, 2025
Trump barked "stop," and Fox News Channel listened. So did most ...
- 3.know: A Conversation With Singularity U's Venus Ranieri
Media 3.0, Joe Mandese - Monday, July 14, 2025
Thanks to the rapid acceleration of artificial intelligence, interest in the Singulari ...