Big 4 accounting and
management consulting firm PwC will expand its marketing partnership with another famous acronym in the New Year: MSG.
The deal, announced by the MSG Family of Companies Tuesday, includes "The
Official Business Consulting Partner" naming rights, as well as activations at Madison Square Garden, the Las Vegas Sphere and other signature MSG venues and activities.
Terms were not
disclosed, but the expanded marketing deal will include sponsorship of a "Season of Giving" charitable community promotion beginning in 2026.
The PwC brands will also be featured in
integrations across select digital, broadcast, and social content, as well as presence throughout high-traffic areas surrounding The Garden and Moynihan Train Hall in New York City.
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