- Magna Also Revises Outlook Downward
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
"Advertising spending slowed down to a halt in the first quarter ...
- Trustworthy Accountability Group Tackles MFA Sites
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Masters Of The Fine Art Of Programmatic Exploitation
RTBlog, Joe Mandese - Monday, June 19, 2023
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- AdImpact Taps Norton As General Manager
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
Before joining the competitive ad intel firm as a strategic advisor la ...
- This Is Your Brain, This Is Your Brain On Politics
Red, White & Blog, Joe Mandese - Friday, June 16, 2023
"Every business that wants to avoid becoming the next brand in t ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- Publicis' MSL Taps Sparks & Honey's Grinspan For Cultural Strategy
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
Benjamin Grinspan, long-time director of cultural strategy at Omnicom's Sparks & Hone ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- Nielsen Launches 'Media Data Room,' Precursor To Clean Room
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize ...
- 2023 Agency Revenue Growth Projected To Outpace Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madis ...
- PepsiCo Takes Grand Prize For Best Media Plan At ANA In-House Awards
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
T-Mobile and L'Oreal were also media plan category winners at the association ...
- Linda Yaccarino's 'Why Twitter' Manifesto Thread
Marketing Politics Weekly, Joe Mandese - Monday, June 12, 2023
Even as owner and CTO Elon Musk continues to cast a sophomor ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- Savic Abruptly Out At UM Months After Being Named Global CEO
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
The long-time media agency exec (MediaCom, Havas, Publicis) has been replaced ...
- GroupM: 'No News Is Still Hopefully Good News' -- Revises U.S. Down, Stays Pat On Global
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
GroupM this morning released its midyear revision to its annual advertising forecas ...
- GroupM Quietly Names Scott-Dawkins Global President-Business Intelligence
MediaDailyNews, Joe Mandese - Saturday, June 10, 2023
Her new title was announced internally in January, following a public announceme ...
- GroupM: AI Spawning Startup Boom Already Impacting Half Of All Advertising
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Jump-started by the major tech platforms, the new boom is coming fr ...
- Representation Matters: Horizon Exec, Others Get Fab For Outfront's Pride Campaign
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
The Pride month-long effort partners with GLAAD to offer "15 seconds ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On It
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
The new audio practice is led by dedicated audio media specialists Laur ...
- AI Bites Dog
Red, White & Blog, Joe Mandese - Friday, June 9, 2023
On the internet, nobody knows you're an AI-generated news site. And the ...
- Feeling A Little Baudy
Mobile Insider, Joe Mandese - Thursday, June 8, 2023
As someone who first got online with a 1200 baud modem, ...
- The Question Isn't Whether News Publishers Are Thinking About AI
Red, White & Blog, Joe Mandese - Thursday, June 8, 2023
In a little more than a month, the number of AI-generated ne ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Bowling For Ad Dollars? BCTV May Be Up Your Alley
MediaDailyNews, Joe Mandese - Wednesday, June 7, 2023
The new place-based digital video ad network is rolling out to 1,0 ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
Other new elements included in the template include definitions and provisions f ...
- NBCU's Benarroch Follows Former Boss Yaccarino To Twitter
MediaDailyNews, Joe Mandese - Sunday, June 4, 2023
The former head of communications at NBCUniversal Global Advertising and Partnerships sa ...
- DMP Boosts Publisher Yield By Buying Their Audiences Elsewhere
Publishers Daily, Joe Mandese - Monday, June 5, 2023
ArcSpan's new reach extension platform enables publishers fulfill audience demand by deliveri ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...