- New Dance Card At GroupM's Choreograph
MediaDailyNews, Joe Mandese - Friday, June 2, 2023
Agency vet Evan Hanlon replaces Brendan Moorcroft as CEO of fledgling da ...
- Media Approaching A Third Of Holding Co. Net
MediaDailyNews, Joe Mandese - Friday, June 2, 2023
Media accounted for 31% of net holding company revenue in 2022, ...
- Little To Be Proud Of
Red, White & Blog, Joe Mandese - Friday, June 2, 2023
Shockingly, new research shows only a minority of adults -- including LGBT ...
- Dentsu Revises Ad Outlook Downward, Cites Macro Economy
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
"Media price inflation is the true driver of this increase and hid ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Amazon Scores First-Ever 'Best-In-Class' Retail Media Network Ranking
MediaDailyNews, Joe Mandese - Tuesday, May 30, 2023
"In full disclosure, Amazon ranks poorly in our evaluation of media opportunities ...
- U.S. Ad Index Falls For 10th Consecutive Month In April
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
The U.S. Ad Market Tracker fell for the tenth consecutive month ...
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
"We are partnering with them, and we will service them in wa ...
- The Top Joke On Earth Yesterday
Mobile Insider, Joe Mandese - Thursday, May 25, 2023
"Yep, that was insane, sorry," @elonmusk tweeted after his heavily hyped "Spac ...
- Sparks & Honey Promotes Cruz To Chief Innovation Officer
MediaDailyNews, Joe Mandese - Wednesday, May 24, 2023
The move follows a recent management restructuring at the Omnicom culture s ...
- Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80
MediaDailyNews, Joe Mandese - Monday, May 22, 2023
William "Bill" Cook, who served as executive vice president-research and standards ...
- Wavemaker Americas Chief Louisa Wong Departs For Ad Tech
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2023
Wong, who joined Wavemaker in 2020 from Carat, quietly became CEO ...
- Digital Media Vet Tim Mahlman Joins Narrative.io As CEO
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2023
Mahlman, who succeeds Founder Nick Jordan, previously held senior management positions ...
- Agency Media Vet Lowenthal Joins Ad Industry AI Platform Inuvo
MediaDailyNews, Joe Mandese - Monday, May 22, 2023
"It had the vision to invent and deliver a solution to t ...
- Even Without Tucker Carlson, Foxnews.com Soars In April
Red, White & Blog, Joe Mandese - Monday, May 22, 2023
"The sudden departure of Tucker Carlson and the settlement of the Domini ...
- Lights, Camera, The Next Best Action
RTBlog, Joe Mandese - Monday, May 22, 2023
That, not a multitude of currencies -- legacy or new -- ...
- Former Rapport Chief Mike Cooper Joins DOmedia As Head Of Global Ops
MediaDailyNews, Joe Mandese - Thursday, May 18, 2023
In January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platfo ...
- AI-Generated News Sites More Than Double In Two Weeks
MediaDailyNews, Joe Mandese - Friday, May 19, 2023
A new report from NewsGuard now estimates there are 125 such sit ...
- We Are, Er, TNN?
Marketing Politics Weekly, Joe Mandese - Wednesday, May 17, 2023
On the morning of parent Warner Bros. Discovery's upfront, CNN has be ...
- Disney Touts Audience Graph At Upfront, Asserts Programmatic Will Be This Year's Core
MediaDailyNews, Joe Mandese - Wednesday, May 17, 2023
"Over one third of our advertising transactions today happen programmatically and clo ...
- How To Stage A Disney Upfront, In 39 Seconds
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
Well, that's the time-lapse video version in this article. The real-time versi ...
- Mindshare NA Taps Matterkind's Hall As CEO
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
She fills a role that was left vacant when Amanda Richman stepp ...
- Horizon Expands 'Why' Group Research Offering To Include Activation Strategy
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
The expansion comes a year after Maxine Gurevich joined the agency ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same
RTBlog, Joe Mandese - Monday, May 15, 2023
I've had a running bet with Barry Fischer about when the upfro ...
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
Following years of conditioning national advertisers to do business via "alternative currencies ...
- Musk Hires Unnamed Woman To Replace Him As Twitter CEO
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
In a tweet, he said she would join in six weeks a ...
- Musk Confirms NBCU's Yaccarino To Succeed Him At Twitter
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 12, 2023
Ending months of industry speculation, Elon Musk has officially nameed the long-ti ...
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
MediaDailyNews, Joe Mandese - Friday, May 12, 2023
The company confirmed Yaccarino's departure, but did not comment on her joini ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...