- Mindshare Taps UM's diSapia As Global Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
Except for a brief stint at Omnicom's PHD, diSapia has spent mo ...
- Lions Owner Ascential Announces C-Suite Changes
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
CFO Paul Harrison will leave the company at the end of t ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- The White Glove Treatment
Red, White & Blog, Joe Mandese - Wednesday, September 13, 2023
"Junk fees are those sneaky fees that are hidden from consumers wh ...
- When We Wanted Our MTV (More Than Just Once A Year)
TV Watch, Joe Mandese - Tuesday, September 12, 2023
For a channel that literally was the vanguard of the music vid ...
- From Recency To Engagement To Whatever Comes Next...
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
They say a picture is worth a thousand words, so I'm usi ...
- Sight, No Sound, And Very Little Motion
TV Watch, Joe Mandese - Monday, September 11, 2023
I don't know how we'll respond the next time we experience ...
- Why 'Info Asymmetry,' 'Misaligned Incentives' Are Advertising's Most Important New Buzzwords
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
A conversation with Kroll's Richard Plansky, the forensics expert behind the Associati ...
- Sarah Fay Steps Down From AI Venture Capital Role
Media 3.0, Joe Mandese - Thursday, September 7, 2023
"In the firm's early days, we often had to explain why ...
- Virtual-Only Industry Events Show No Sign Of Abatement
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
Based on an analysis of data from the DBC Industry Calendar, t ...
- Agency Credit Crisis Exacerbating, Late Media Payments Rising
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
The findings from OAREX Capital Markets come as the 4A's released i ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The bad news is his 2023 forecast comes in at nearly ha ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- Steve Minichini Launches MediaRated, Will Incubate Female Startups
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The former Targetcast/Assembly innovations exec says the shop will focus on pa ...
- The Anti-Anti-Defamation League
Red, White & Blog, Joe Mandese - Wednesday, September 6, 2023
Sadly, the real reason advertisers have been abandoning Twitter/X is that ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- MRC's Ivie On Nielsen's Big Data Shift: 'We're Standing Down'
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
"We only have one hammer. We write standards and audit. That's a ...
- Former GroupM Chief Gotlieb Joins Advocado's Board
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
"Advocado is an impressive platform company with a robust technology stack a ...
- Assembly Bags Vera Bradley
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
Stagwell's assignment for the iconic bag and luggage lifestyle brand covers Nor ...
- The Art Of The Running Without Running Deal
Red, White & Blog, Joe Mandese - Wednesday, August 30, 2023
According to one analysis, the former president handily defeated all GOP debate ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
"On a societal basis, it is going to be even more disruptiv ...
- Mediaocean's Nardone Moves On, Next Generation Put In Place
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfoli ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- U.S. Ad Market Climbs 6.2% In July
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
With easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
After six years and lots of capital, Hudson MX restructured earlier th ...
- Assembly Taps GroupM's Shickle To Activate Europe
MediaDailyNews, Joe Mandese - Friday, August 25, 2023
"We're in the most significant moment in advertising," stated Shickle, who wi ...
- A Picture Worth A Thousand Words, Er, Cheers
Red, White & Blog, Joe Mandese - Friday, August 25, 2023
That's what a new Lincoln Project spot seems to show the mome ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
Omnicom participated in a pilot test earlier this year, which found t ...
- Horizon's Night Market Names CD&TO, Expands Data/Tech Team
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
Three years after launching pure-play ecommerce unit Night Market, Horizon Media ...