- Confessions Of An Upfront Reporter
MediaPost Live, Joe Mandese - Friday, May 12, 2023
Thirty-five years ago, I began writing a story just like this on ...
- Comscore Pitches Social Media Deduplication Beta
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Dubbed "Social Incremental," the new product is being touted as using ...
- Horizon Breaks The Mother Of All Media Agency Campaigns, Literally
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
While the campaign doesn't tout Horizon Media, per se, it imbues plen ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-Only
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Hollywood Reporter reported that the presentation, which originally was slated ...
- IAB: U.S. Podcast Ad Spending To Reach $2.3B This Year
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Interactive Advertising Bureau report projects spending will expand to nearly ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Why Your Next Text May Be Your Last
Mobile Insider, Joe Mandese - Thursday, May 11, 2023
Turns out that marketers messaging to consumers is a lot like ...
- Consumer Spending On Media Decelerates, Especially In The U.S.
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the decelerati ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- MediaVillage Becomes Nonprofit, Places Focus On Educating Media's 'Next-Generation'
Publishers Daily, Joe Mandese - Wednesday, May 10, 2023
MyersBizNet, publisher of The Myers Report and MediaVillage.com, is converting MediaVillage ...
- You Don't Need To Be A Weatherman To Know Which Way Media Trust Blows
Red, White & Blog, Joe Mandese - Wednesday, May 10, 2023
Actually, maybe you do. The Weather Channel was the only one ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- NewsGuard Launches Podcast Info Rating Service
MediaDailyNews, Joe Mandese - Tuesday, May 9, 2023
The new service follows last year's "Joe Rogan" podcast misinformation controversy a ...
- IAB Podcast Upfront Set For Thursday
MediaPost Live, Joe Mandese - Tuesday, May 9, 2023
On the heels of last week's 2023 NewFronts, the Interactive Advertising Bure ...
- 'Nighttime In America'
Red, White & Blog, Joe Mandese - Tuesday, May 9, 2023
That's what ad industry vet Donny Deutsch told his "Morning Joe" colleagu ...
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
New nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Study Finds Only 19% Of Ad Execs Still Working From Home
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
However, more than half (55%) of them have no plans to ev ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Why The NewFronts Are Not In Kansas -- Or Paris -- Anymore?
MediaPost Live, Joe Mandese - Monday, May 8, 2023
And they're certainly not your parent's prime-time upfront either. Some photographic highligh ...
- Capitulation? Who's Capitulating?
RTBlog, Joe Mandese - Monday, May 8, 2023
According to a panel of top media buyers, the goal of t ...
- Apollo Ups Painter To Media Director, Taps Veeraragavan For Analytics
MediaDailyNews, Joe Mandese - Friday, May 5, 2023
The appointments follow the three-year-old media shop's appointment as media AOR f ...
- It Came From WikiLeaks + Hunter Biden's Laptop
Red, White & Blog, Joe Mandese - Friday, May 5, 2023
That's how Media Matters chief Angelo Carusone responded when he received ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' Product
MediaDailyNews, Joe Mandese - Thursday, May 4, 2023
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- Conde Nast: First The Newfronts, And Now The World
MediaPost Live, Joe Mandese - Thursday, May 4, 2023
"Vogue World," that is. Watch legendary editor Anna Wintour explain how Con ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Nielsen Deploys 'Nielsen One' Content Alpha
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
Asked what has been most interesting to see at the newfronts ...
- GroupM Names Bukowski Global Head Of Ecommerce
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
She will lead GroupM Nexus Commerce, a new unit combining the holdi ...