- GroupM Names Bukowski Global Head Of Ecommerce
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
She will lead GroupM Nexus Commerce, a new unit combining the holdi ...
- Fox Sports: Nielsen Irregularities Misstated Super Bowl Ratings By 2M Viewers
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"This revision is the product of a thorough review by Nielsen th ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
"While viewing, a notification prompts the viewers they can shop just wh ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'
MediaPost Live, Joe Mandese - Monday, May 1, 2023
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- U.S. Ad Index Falls For 9th Consecutive Month In March
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The U.S. Ad Market Tracker fell for the ninth consecutive month ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Guess Which Device Has Supplanted Computers As The Go-To For Email?
Mobile Insider, Joe Mandese - Thursday, April 27, 2023
Well, this is a "Mobile Insider" column, isn't it? But the re ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...
- Vevo Newfront To Feature Live Performance By J Balvin
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
Vevo's newfront presentation May 4 appropriately will conclude with a live performan ...
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
As it enters its third year, Jared Belsky's conversion-focused shop lands t ...
- Havas Media Group Restructures Data Team, Taps Edelman's Papandreopoulos
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
HMG vet Jamie Seltzer has also been promoted to global managing direct ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- IAE Explores Consortium For Greenwashing Prevention
MediaDailyNews, Joe Mandese - Monday, April 24, 2023
In a letter sent to the FTC this morning, the Institute f ...
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
MediaPost Live, Joe Mandese - Monday, April 24, 2023
The speakers, which include many notable shes and at least two he ...
- Tucker Carlson's Next New Thing
Red, White & Blog, Joe Mandese - Monday, April 24, 2023
Remarkably, none of the breaking news coverage of Carlson's sudden departure fr ...
- Will Upfront 2028-29 Be IRL?
RTBlog, Joe Mandese - Monday, April 24, 2023
One thing's for sure: MediaPost's Outfront Forum in New York City th ...
- The 4% Solution
MediaPost Weekend, Joe Mandese - Saturday, April 22, 2023
Happy Earth Day! According to this analysis only 4% of ads ...
- Is Brian Wieser's Past Prologue For This Year's Upfront?
MediaDailyNews, Joe Mandese - Friday, April 21, 2023
He seems to think so. And if you follow the "leader," ...
- WPP Acquires 'Sonic Branding' Agency Amp
MediaDailyNews, Joe Mandese - Thursday, April 20, 2023
Terms were not disclosed, but the 60-person shop will be merged wi ...