- Digitas: We're Taking Our NewFront Private
MediaDailyNews, Joe Mandese - Thursday, April 20, 2023
Declining to comment on why it pulled out of this year's I ...
- The Mothers Of Newfront Invention
MediaPost Live, Joe Mandese - Wednesday, April 19, 2023
"We were still trying to figure out what does 'digital' even mea ...
- A Picture Worth $1M (Per Lie)
Red, White & Blog, Joe Mandese - Wednesday, April 19, 2023
There's not much more I can say about Fox News Channel's $787 ...
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
"We will also lead the NFL footprint global expansion and will wo ...
- Newfront Creator Digitas Is No Longer Part Of It
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2023
Fifteen years after conceiving it, Digitas is no longer part of t ...
- Omnicom Culture Shop Sparks & Honey Redefines Its Own
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
As part of its transition to more of a strategy consulting practic ...
- MRC Re-Accredits Nielsen's National TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 17, 2023
The move, which comes 19 months after the MRC pulled Nielsen's accreditati ...
- Origin Story: 'Live' At The Newfronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
How do you publish 20 days of live coverage about a seri ...
- All Roads Lead To New Fronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
For me, the road to the newfronts began 40 years ago wh ...
- Ramble On
RTBlog, Joe Mandese - Monday, April 17, 2023
Sometimes I grow so tiring, but this column will help you wh ...
- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
MediaDailyNews, Joe Mandese - Friday, April 14, 2023
The findings, based on a study of 3,000 consumers in Japan, sho ...
- A Mobile Tale Of Two Trade Associations
Mobile Insider, Joe Mandese - Thursday, April 13, 2023
When it comes to the IAB, mobile is driving overall digital growt ...
- MRC Revokes Accreditation Of Comscore's Media Metrix, The Grandaddy Of Digital Measurement
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2023
In a related move, the MRC said Comscore's Mobile Metrix service wi ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio Markets
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2023
Nielsen estimates audio streaming now accounts for 12% of all radio u ...
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
His 20-year analysis shows the Big 4's share of global ad spendi ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- How's This For A Label: Government-Funded Twitter
Red, White & Blog, Joe Mandese - Monday, April 10, 2023
Like NPR, Twitter derives a fraction of its funding from government. Unli ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?
RTBlog, Joe Mandese - Monday, April 10, 2023
A new report doesn't answer that, but it shows Twitter is t ...
- Kimberley Carrera Named Chief Revenue Officer Of Toronto's Ace Digital Group
People on the Move, Joe Mandese - Wednesday, April 5, 2023
Kimberley Carrera has joined Toronto-based Ace Digital Group as Chief Revenue Office ...
- Walmart Plans Nationwide EV Charging Network, Mum On Whether It Will Be Ad-Supported
MediaDailyNews, Joe Mandese - Thursday, April 6, 2023
A Walmart spokesperson said the retail giant has no details on wheth ...
- Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
MediaDailyNews, Joe Mandese - Friday, April 7, 2023
"As consumers continue to cut discretionary spending in 2023 amid current consum ...
- BSSP Taps Horizon's King For Digital Media Activation
MediaDailyNews, Joe Mandese - Wednesday, April 5, 2023
She joins the Sausalito, CA-based shop from Horizon, where she worked ...
- BBTV Taps Buzzfeed's Fromson As Head Of Sales
MediaDailyNews, Joe Mandese - Thursday, April 6, 2023
Fromson's appointment follows an operational realignment at BBTV to focus more ...
- Cannes Unveils Media Lions, Other Awards Jurors
MediaDailyNews, Joe Mandese - Thursday, April 6, 2023
Festival organizers named nine jurors to serve with Media Lions President Christi ...
- Havas Integrates Performance Shop With Media Group
Performance Marketing Insider, Joe Mandese - Wednesday, April 5, 2023
While Noise Digital will continue as a freestanding brand, the performance med ...
- iProspect Taps GroupM's Fishman For New Innovation Role
MediaDailyNews, Joe Mandese - Tuesday, April 4, 2023
Fishman reports to iProspect CEO Danielle Gonzales and is responsible for developi ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Performance Marketing Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- Safety, Defendant, Dignity, Decorum, Democracy, Darkness
Red, White & Blog, Joe Mandese - Tuesday, April 4, 2023
Coverage of a man from Queens' motorcade Monday reminded some observers ...
- Fossil Fuel Giant Shell Acquires Ad-Supported EV Charging Network
MediaDailyNews, Joe Mandese - Friday, March 31, 2023
Shell described Volta's ad business as an "early mover advantage" with pri ...