- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...
- Artificial Truth
Red, White & Blog, Joe Mandese - Friday, March 31, 2023
For an industry that loves auditing things, maybe it's time for med ...
- Mr. Watson, i12cu
Mobile Insider, Joe Mandese - Thursday, March 30, 2023
When Motorola researcher Martin Cooper made the first ever mobile phone ca ...
- OAAA Elects Clear Channel's Wells Chair
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
Clear Channel Outdoor Holdings CEO Scott Wells has been named the n ...
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
"The bigger question to me relates to whether or not the bu ...
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
While IAS has done numerous platform integrations before, this is the fir ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possibl ...
- U.S. Ad Market Falls For 8th Consecutive Month In February
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The decline once again reflects tough comparisons with year-ago results, according ...
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for th ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
A controversial consequence of the move will likely mean lower average ...
- My Past Is Prologue
RTBlog, Joe Mandese - Monday, March 27, 2023
Now's your chance to predict the future. Or at the very leas ...
- It's The End Of The TV Rating As We Know It
TVBlog, Joe Mandese - Monday, March 27, 2023
The ARF is calling on the TV industry to change the definiti ...
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The analysis from Basis Technologies shows a precipitous decline in political ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2023
Mediassociates will handle media planning, buying and analytics in a partnership wi ...
- Try Typing With Your Thumbs!
Mobile Insider, Joe Mandese - Thursday, March 23, 2023
Coming to a theater near you: a free wireless internet signal th ...
- GFK: Most Americans Oblivious To Purpose Campaigns, Except For Democrats
Marketing Politics Weekly, Joe Mandese - Wednesday, March 22, 2023
"The truth today is that purpose-driven efforts and campaigns have become commonpla ...
- When Misinformation Passes The Turing Test
Red, White & Blog, Joe Mandese - Wednesday, March 22, 2023
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovi ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The new Havas Play network already is operational in its Paris ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
MediaDailyNews, Joe Mandese - Monday, March 20, 2023
Singer, who joins from head of strategy at Mother Design, previously serv ...
- It's Morning Again On Planet Earth
RTBlog, Joe Mandese - Monday, March 20, 2023
"The data clearly debunks the perception of globalization going into reverse gea ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
Marketing Politics Weekly, Joe Mandese - Thursday, March 16, 2023
The biggest media beneficiaries of the revised estimates are radio and cab ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...