- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
MediaDailyNews, Joe Mandese - Monday, March 13, 2023
Ad spending by Chinese marketers in the U.S. and other overseas marke ...
- If It Misleads, It Leads
Red, White & Blog, Joe Mandese - Monday, March 13, 2023
The only thing more partisan than American politics is points of vi ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- What's Black And White And Red All Over?
Red, White & Blog, Joe Mandese - Friday, March 10, 2023
Answer: Mobile billboards used by politically partisan media watchdogs questioning the tru ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Cannes Combats Ad Industry Ageism, Unveils Senior Lions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
"By today's advertising practices, all these people would be without jobs," t ...
- Home Appliance Marketer SharkNinja Taps Carat As Media AOR
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
Carat has been named media agency of record for home appliance market ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Performance Vs. Performative, Working Media Vs. Ad Tech
Performance Marketing Insider, Joe Mandese - Wednesday, March 8, 2023
Whatever the specific drivers are, brands seem to all be moving ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
The first series in the deal -- "Rebuilding Black Wall Street: Greenwoo ...
- 'JIC' Releases Criteria For Certifying Ad Currencies, Issuing RFPs Soon
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Criteria includes minimum requirements covering Big Data, privacy, transparency and interoperability, ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Florida's New Anti-Red, White & Blog Bill
Red, White & Blog, Joe Mandese - Friday, March 3, 2023
If a new bill submitted to Florida's legislature this week becomes la ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...
- Former Starcom Investment Chief Kristina Lutz Joins GSTV
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
Lutz, who was president-investment at Starcom, joins GSTV from a marketing ro ...
- GroupM NA Taps Supply-Side PR Pro Wheeler As CMO
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
Wheeler, who reports to CEO Kirk McDonald, most recently was group vi ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week
Mobile Insider, Joe Mandese - Thursday, March 2, 2023
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Havas Media Vet Jason Kanefsky Moves On
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
After 30 years with the agency, Kanefsky is forming his own adviso ...
- R/GA Promotes Rolfe To Chair, Names Forbes Interim CEO
MAD, Joe Mandese - Monday, February 27, 2023
The appointments follow former Global CEO Sean Lyons' departure for Accenture S ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
The new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
GroupM this morning announced a deal utilizing a nonprofit organization to v ...