- Cover Story: 144 Of Them
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
To commemorate its 100th anniversary, "Time" magazine's March 3 issue features 1 ...
- OOH Industry Releases New Audience Data, Reboots Reach & Frequency
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
Data released this week by Geopath includes transit and "fleet" data f ...
- U.S. Ad Market Falls For 7th Consecutive Month In January
MediaDailyNews, Joe Mandese - Monday, February 27, 2023
The decline reflects extra tough comparison with January 2022, which was ...
- The Future Of Human Agency, Give Or Take 12 Years
RTBlog, Joe Mandese - Monday, February 27, 2023
The problem with the next media epoch -- the one we a ...
- TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEO
MediaDailyNews, Joe Mandese - Thursday, February 23, 2023
Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. ...
- Why Nielsen Is Becoming A Patent Troll
TV Watch, Joe Mandese - Friday, February 24, 2023
As Nielsen celebrates its centennial, the richest part of its history, a ...
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual Buys
MediaDailyNews, Joe Mandese - Thursday, February 23, 2023
The delta between manual and programmatic payments spread significantly, suggesting programmatic m ...
- What Do Google's Canadian News Blackout Tests Mean For The U.S.?
Red, White & Blog, Joe Mandese - Thursday, February 23, 2023
The tests, being conducted in response to a new Canadian law protecti ...
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track Growth
MediaDailyNews, Joe Mandese - Tuesday, February 21, 2023
Ad industry B2B market researcher Advertiser Perceptions said the undisclosed investment wi ...
- Mindshare's Gerhart Surprises Procurement, Tells Them To Mind Their Ps & Qs
MediaDailyNews, Joe Mandese - Tuesday, February 21, 2023
"At the very least, it creates a dialogue," Gerhart said. "And sometim ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure
MediaDailyNews, Joe Mandese - Monday, February 20, 2023
Aside from being a council, not a committee, the VAB's Danielle DeLau ...
- When Some[thing] Shows You [What It Is], Believe [It] The First Time
RTBlog, Joe Mandese - Friday, February 17, 2023
Fun fact: I actually struggle with headlines. But when I began drafti ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- How Steady Friction Snapped My Linear TV Cord: A Lesson For Streaming Services
TV Watch, Joe Mandese - Friday, February 17, 2023
The truth is, I haven't watched linear TV for three years, b ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
MediaDailyNews, Joe Mandese - Thursday, February 16, 2023
The new omnichannel calculator was developed with Scope3, which is working wi ...
- Is Mobile An Effective Medium For Watching TV Commercials?
Mobile Insider, Joe Mandese - Thursday, February 16, 2023
Guess what a neuromarketing research study commissioned by TV giant Comcast foun ...
- Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role
Television News Daily, Joe Mandese - Thursday, February 16, 2023
She will work closely with CEO Mary Bekhait to run the London-bas ...
- Kristin Dolan Named CEO Of AMC Networks
Television News Daily, Joe Mandese - Wednesday, February 15, 2023
Dolan, wife of AMC Networks Executive Chairman James Dolan, joins from C ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- Dentsu X Taps OMD's Pandit As Chief Media Officer
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2023
A month after promoting Leah Meranus to CEO from chief media offic ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Ad Spend 'Slowcession' Projected, Upfront Will Be Slowest
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2023
Defining a "slowcession" as "coming to a standstill, but never going ...
- Brian Monahan's Quest For Another 'Schoolhouse Rock' Moment
Red, White & Blog, Joe Mandese - Wednesday, February 15, 2023
The following interview was conducted with Brian Monahan a couple of wee ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...
- Not-For-Attribution: Nielsen, That Is
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
One year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Today's 'TV Watch' By Stephen Colbert, Sort Of
TV Watch, Joe Mandese - Tuesday, February 14, 2023
Greetings, my beloved viewers (and TV industry execs who may or m ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
MediaDailyNews, Joe Mandese - Monday, February 13, 2023
"This is mostly driven by TV inflation which will be at 6.8 ...
- It's Tough Being A Former Ad Industry Futurist
RTBlog, Joe Mandese - Monday, February 13, 2023
Five years after Rishad Tobaccowala made the bold prediction that the supp ...