- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
MediaDailyNews, Joe Mandese - Friday, February 10, 2023
"For the price of [an in-game] Super Bowl spot, you could ha ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
TV Watch, Joe Mandese - Thursday, February 9, 2023
But new data from SMI shows the category has been declining ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- Sell-Side Effort Moves Closer To True JIC, Big Agencies Show Support At NBCU Event
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
The committee plans to hold its first public event in April, a ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- 'Finish The Job'
Red, White & Blog, Joe Mandese - Wednesday, February 8, 2023
As far as campaign slogans go, I'm not sure it ranks ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
Fox cited strong demand from local political ad buys on Fox ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEO
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The news raises questions about the role of MediaLink founder and Huds ...
- TelevisaUnivision Taps Rogers To Market All U.S. Networks
Television News Daily, Joe Mandese - Monday, February 6, 2023
Based in Miami, Rogers reports to U.S. Networks President Ignacio "Nacho" Meye ...
- Peak Channels
TV Watch, Joe Mandese - Tuesday, February 7, 2023
We have officially reached "peak channels." We now have more programming chann ...
- Brian Wieser On Why Chinese Spy Balloons Are Like National Vs. Local Ad Buys
RTBlog, Joe Mandese - Monday, February 6, 2023
Forced topicality aside, Wieser makes some excellent points about the nature ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- Publicis Reports Strong Organic Growth, Meta Shows Improvement
MediaDailyNews, Joe Mandese - Thursday, February 2, 2023
More mixed signals for advertising growth trends, albeit largely positive ones, fr ...
- The World's Fastest-Growing App Could Care Less, And That Makes Me Sad
Mobile Insider, Joe Mandese - Thursday, February 2, 2023
According to a new analysis from UBS, it is on pace ...
- Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2023
Less than a week after officially stepping down at GroupM, Wieser launch ...
- ANA/4A's Blast IAB's 'Extremist' Rhetoric
MediaDailyNews, Joe Mandese - Tuesday, January 31, 2023
In a joint statement, the advertiser and agency trade associations said th ...
- Say What You Want About David Cohen, At Least He Has An Ethos
Red, White & Blog, Joe Mandese - Tuesday, January 31, 2023
I didn't attend the IAB's conference, so I was as surprised ...
- Mower Names Crocket CEO, Succeeding Namesake Agency Founder
MAD, Joe Mandese - Friday, January 27, 2023
The transition is part of a decade-long succession plan that included t ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"The truth is somewhere closer to what [Standard Media Index] is seeing ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
He will oversee commerce strategy across IPG's existing agency portfolio and he ...
- Brian Wieser Makes It Official, Steps Down At GroupM
MediaDailyNews, Joe Mandese - Friday, January 27, 2023
Wieser, who passed GroupM's business intelligence reins to Kate Scott-Dawkins late la ...
- Why Brian Monahan Wants Us To Learn A New Language
Red, White & Blog, Joe Mandese - Friday, January 27, 2023
It's still only January and so far, 2023 is off to o ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...