- Linda Yaccarino's 'Why Twitter' Manifesto Thread
Marketing Politics Weekly, Joe Mandese - Monday, June 12, 2023
Even as owner and CTO Elon Musk continues to cast a sophomor ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- Savic Abruptly Out At UM Months After Being Named Global CEO
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
The long-time media agency exec (MediaCom, Havas, Publicis) has been replaced ...
- GroupM: 'No News Is Still Hopefully Good News' -- Revises U.S. Down, Stays Pat On Global
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
GroupM this morning released its midyear revision to its annual advertising forecas ...
- GroupM Quietly Names Scott-Dawkins Global President-Business Intelligence
MediaDailyNews, Joe Mandese - Saturday, June 10, 2023
Her new title was announced internally in January, following a public announceme ...
- GroupM: AI Spawning Startup Boom Already Impacting Half Of All Advertising
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Jump-started by the major tech platforms, the new boom is coming fr ...
- Representation Matters: Horizon Exec, Others Get Fab For Outfront's Pride Campaign
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
The Pride month-long effort partners with GLAAD to offer "15 seconds ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On It
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
The new audio practice is led by dedicated audio media specialists Laur ...
- AI Bites Dog
Red, White & Blog, Joe Mandese - Friday, June 9, 2023
On the internet, nobody knows you're an AI-generated news site. And the ...
- Feeling A Little Baudy
Mobile Insider, Joe Mandese - Thursday, June 8, 2023
As someone who first got online with a 1200 baud modem, ...
- The Question Isn't Whether News Publishers Are Thinking About AI
Red, White & Blog, Joe Mandese - Thursday, June 8, 2023
In a little more than a month, the number of AI-generated ne ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Bowling For Ad Dollars? BCTV May Be Up Your Alley
MediaDailyNews, Joe Mandese - Wednesday, June 7, 2023
The new place-based digital video ad network is rolling out to 1,0 ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
Other new elements included in the template include definitions and provisions f ...
- NBCU's Benarroch Follows Former Boss Yaccarino To Twitter
MediaDailyNews, Joe Mandese - Sunday, June 4, 2023
The former head of communications at NBCUniversal Global Advertising and Partnerships sa ...
- DMP Boosts Publisher Yield By Buying Their Audiences Elsewhere
Publishers Daily, Joe Mandese - Monday, June 5, 2023
ArcSpan's new reach extension platform enables publishers fulfill audience demand by deliveri ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- New Dance Card At GroupM's Choreograph
MediaDailyNews, Joe Mandese - Friday, June 2, 2023
Agency vet Evan Hanlon replaces Brendan Moorcroft as CEO of fledgling da ...
- Media Approaching A Third Of Holding Co. Net
MediaDailyNews, Joe Mandese - Friday, June 2, 2023
Media accounted for 31% of net holding company revenue in 2022, ...
- Little To Be Proud Of
Red, White & Blog, Joe Mandese - Friday, June 2, 2023
Shockingly, new research shows only a minority of adults -- including LGBT ...
- Dentsu Revises Ad Outlook Downward, Cites Macro Economy
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
"Media price inflation is the true driver of this increase and hid ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Amazon Scores First-Ever 'Best-In-Class' Retail Media Network Ranking
MediaDailyNews, Joe Mandese - Tuesday, May 30, 2023
"In full disclosure, Amazon ranks poorly in our evaluation of media opportunities ...
- U.S. Ad Index Falls For 10th Consecutive Month In April
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
The U.S. Ad Market Tracker fell for the tenth consecutive month ...
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
"We are partnering with them, and we will service them in wa ...
- The Top Joke On Earth Yesterday
Mobile Insider, Joe Mandese - Thursday, May 25, 2023
"Yep, that was insane, sorry," @elonmusk tweeted after his heavily hyped "Spac ...
- Sparks & Honey Promotes Cruz To Chief Innovation Officer
MediaDailyNews, Joe Mandese - Wednesday, May 24, 2023
The move follows a recent management restructuring at the Omnicom culture s ...
- Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80
MediaDailyNews, Joe Mandese - Monday, May 22, 2023
William "Bill" Cook, who served as executive vice president-research and standards ...