• by Joe Mandese , August 10, 2023

Dentsu on Wednesday announced the departure of Doug Rozen as CEO of Dentsu Media in the Americas.

It did not disclose why Rozen was leaving nor did it name an explicit successor, but it said Merkle's media capabilities were being placed under iProspect, which will be headed by former Merkle Chief Media Officer Liz Rutgersson, now CEO of iProspect North America.

Dentsu's two other media operations -- Carat and Dentsu X -- were not affected by the restructuring, but Dentsu also announced that Merkle's "performance creative businesses and Dentsu's media brands" were being "unified" under its creative network, Dentsu Creative, which will be co-led by Merkle Chief Creative Officer Amy Thorne and Dentsu International head of creative and content and executive creative director Octavio Maron.

Dentsu also said its analytics capabilities were being restructured under Merkle's analytics practice, which will be lead by Global Head of Analytics and Data Platforms Shirli Zelcer, who had been Merkle's global head of analytics and technology.

Lastly, iProspect CEO Danielle Gonzales was named chief growth officer, Dentsu Americas.