Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year

Weeks after releasing official estimates for 2022’s growth of ad spending in Japan, Dentsu this morning released a detailed analysis of digital ad spending in the world’s fourth largest ad market, including a projection for growth this year.

While total ad spending in Japan rebounded in 2022, rising 4.4% to 7.1 billion yen, internet advertising expanded ad more than three times that rate, rising 14.3% to 3.1 billion yen.

In 2023, internet ad spending in Japan is projected to grow 12.5% to 2.8 billion yen.

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