- Publicis' Klues, Kenny Earn Millions In '08 Compensation
MediaDailyNews, Joe Mandese - Monday, April 27, 2009
Publicis' two top media executives, VivaKi co-managing directors Jack Klues and Dav ...
- Online Video Ad Growth Slows, But Remains One Of Fastest Emerging Media
Online Media Daily, Joe Mandese - Monday, April 27, 2009
Like much of the rest of the media marketplace, estimates for t ...
- Online Video: Medium Grows, But Ad Growth Slows
MediaDailyNews, Joe Mandese - Monday, April 27, 2009
Like most of the media marketplace, estimates for the rate of ...
- Aegis Discloses Severance Costs, Payouts To Verklin, Other Departing Managers
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2009
Aegis Group paid out about $34 million in severance costs related ...
- Millard Outlives Martha Stewart, Partners With Ad Industry 'Player' Kassan
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2009
In a surprise move, Wenda Harris Millard has stepped down as co-C ...
- Google To Place Ads Into TV Programs Shown Online
MediaDailyNews, Joe Mandese - Friday, April 17, 2009
Google, which hasn't exactly been embraced by the traditional media marketplace, Thursd ...
- The 'Clickthrough' Of Digital Out-of-Home
Digital Outsider, Joe Mandese - Wednesday, April 15, 2009
The other day, I wrote a story for MediaPost's MediaDailyNews reporting ...
- Revised Forecast Predicts Internet Will Be Only Medium To Grow Ad Dollars This Year
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
The Internet is the only medium expected to reap advertising increases duri ...
- Quantcast Shifts Focus Of Audience Measurement From Users To Brands
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
At a time when the online advertising world seems to be shifti ...
- Adcentricity Adds Mobile 'Clickthroughs,' CPA Applications To Out-of-Home Campaigns
MediaDailyNews, Joe Mandese - Monday, April 13, 2009
In a move that will accelerate the integration of one form ...
- WPP's 'Agency Of The Future' Folds Into One From Its Past
MediaDailyNews, Joe Mandese - Friday, April 10, 2009
The "agency of the future," apparently, is one from Madison Avenue's pas ...
- Prime Timeshift: TiVo Finds It's Concentrating Around The 'Family Hour'
MediaDailyNews, Joe Mandese - Friday, April 10, 2009
It's long been known that peak usage of time-shifting TV viewing technologi ...
- WPP's Kinetic Restructures, Shifts Base To U.S. From U.K.
MediaDailyNews, Joe Mandese - Tuesday, April 7, 2009
Kinetic, the WPP out-of-home media services specialty unit, this morning announced ...
- Finding Yields New Angle On Rectangle, Reaps Far More User Time Than Leaderboards, Skyscrapers
Online Media Daily, Joe Mandese - Tuesday, April 7, 2009
In a finding that might seem to refute some conventional wisdom abo ...
- Publicis Banks On Switzerland, Acquires Nemos To Expand Modem Digital Network
Online Media Daily, Joe Mandese - Tuesday, April 7, 2009
Paris-based Publicis Groupe, the parent of VivaKi and agency networks such ...
- Nielsen Sample Hits New Quality High, Unclear If Economy Is A Factor
MediaDailyNews, Joe Mandese - Monday, April 6, 2009
Amid negative economic news, and in the wake of a substantial workfor ...
- Online Rumor Mill Is All Atwitter, Latest Focuses On Google As Suitor
Online Media Daily, Joe Mandese - Friday, April 3, 2009
Online messaging network Twitter, which has become all the rage of t ...
- CBS, Conde Nast Find Online Banner Ads Worth Only 16% Of A TV Spot
MediaDailyNews, Joe Mandese - Thursday, April 2, 2009
A study commissioned jointly by one of the biggest publishers of magazin ...
- MPG Latest To Streamline Operations, Hopes To Get More Miles Per Gallon
MediaDailyNews, Joe Mandese - Thursday, April 2, 2009
Citing the downturn in the economy, Havas' MPG Wednesday announced plans ...
- Donovan Lands Grey, Consolidates More Of WPP's Data Processing
MediaDailyNews, Joe Mandese - Thursday, April 2, 2009
Advertising and media data processing giant Donovan Data Systems has gotten anoth ...
- Nielsen Reports Mixed Results, Discloses Restructuring Costs
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2009
Nielsen Co. reported revenues of $5.012 billion for 2008, an increase ...
- Study Shows Mags Reap More Ad Value Per Minute
MediaDailyNews, Joe Mandese - Monday, March 30, 2009
The magazine industry, which has historically opposed time-spent-with-media metrics as fair bas ...
- Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates
MediaDailyNews, Joe Mandese - Friday, March 27, 2009
A group of the TV industry's leading researchers Thursday released the fir ...
- Infiniti Revs Up Branded Entertainment Deals, Will Measure Their ROI
MediaDailyNews, Joe Mandese - Thursday, March 26, 2009
In a healthy sign for branded entertainment marketplace, luxury automaker Infiniti h ...
- Carat Revises Ad Outlook. Calls For 9.8% Drop In U.S., 5.8% In Global Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, March 25, 2009
Aegis Group's Carat unit this morning released new forecasts for global ...
- The iPhone’s Most Important App: Time Travel
Show Daily, Joe Mandese - Tuesday, March 24, 2009
That’s what BrandInHand’s Dan Flanegan thinks. He says the iPhone is actual ...
- What’s Mobile’s Killer App? (Hint, It’s Not The App Store)
Show Daily, Joe Mandese - Tuesday, March 24, 2009
Actually, it may be it’s original app: voice. At least that’s t ...
- Getting Smarter About Smart Phones, The Experts Define "Smart"
Show Daily, Joe Mandese - Tuesday, March 24, 2009
What exactly is a smart phone? Good question asked by mobile pan ...
- Marchese: Lawyers Are An Anathema For Social Media Campaigns
Show Daily, Joe Mandese - Tuesday, March 24, 2009
“Social Scramble†panel moderator Joe Marchese made a good point that soci ...
- The Fine Line Between Social Media Marketing And Hyping
Show Daily, Joe Mandese - Tuesday, March 24, 2009
That line came up during the Social Scramble panel, and it inde ...