JOHN GAFFNEY

Articles by John All articles by John

• Q&A with Christian Kugel & Michael Zeman of Starcom IP in Online Media Daily on 08/29/2003
  

  A recent Starcom IP research project examined the merits of aligning marketing communications with consumer motivations for using the Internet. The result was a new approach to Internet ad planning called Contextual Temporal Mindset (CTM).

• Getting Schooled in OMMA Magazine on 08/26/2003
  

  Marketers can learn a few lessons from university websites.

• Simmons Updates Behavioral Graphics in MediaDailyNews on 04/02/2003
  

  Simmons will release an updated version of its Behavioral Graphics media measurement reports today, the first since the product was introduced in spring last year.

• Real Media Riffs - Monday, Mar 24, 2003 in Real Media Riffs on 03/24/2003
  

  Tears Don't Care Who Cried Them: I think that was the name of an old Patsy Cline song, wasn't it? Anyway, it fits the current plight of celebrities using the media to protest the war in Iraq and then get whacked by the media and public for their efforts. Celebrities use the media to advertise the same way any packaged goods brand does.

• Deutsch Rocks Again With Mitsubishi in MediaDailyNews on 03/23/2003
  

  Mitsubishi Motors breaks its new TV campaign today with a return to its tried-and-true strategy of tying cutting edge music to its brand.

• Real Media Riffs - Friday, Mar 21, 2003 in Real Media Riffs on 03/21/2003
  

  Other People’s Riffs. The War Version (Kindof).

• Subaru Bows Armstrong Strategy in MediaDailyNews on 03/20/2003
  

  Put the knife back in the holster, mate. Subaru is trading in its Aussie image for a new global picture and benching Paul Hogan in favor of Lance Armstrong to get it done.

• Real Media Riffs - Thursday, Mar 20, 2003 in Real Media Riffs on 03/20/2003
  

  Image Is Everything: I love image campaigns. Call them awareness campaigns, call them branding campaigns, I don’t care what you call them but when a brand decides it's going to spend a lot of money to re-establish itself, I think it works every time.

• Real Media Riffs - Wednesday, Mar 19, 2003 in Real Media Riffs on 03/19/2003
  

  No Countdown: If you’re looking for the countdown clock, find another commentator and website. I’m here to talk about the ad business.

• Real Media Riffs - Tuesday, Mar 18, 2003 in Real Media Riffs on 03/18/2003
  

  I Guess We Can All Get Along: Look at the partnerships coming out of the preparation for war n the Middle East and you might get a glimpse of media consolidation future. One report says CNN, The New York Times and The Boston Globe will share resources and even reporters.

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