- Leitner Says ARF A Bit Like His Mom
Raw, Karl Greenberg - Wednesday, March 23, 2011
Mark Leitner, president of global practices and consulting services at the Niels ...
- Census For First Time Launching Yearly Data
Raw, Karl Greenberg - Wednesday, March 23, 2011
For the very first time in the country the Census will ...
- ARF Awards Go To Dominos, Kimberly-Clark, Census
Raw, Karl Greenberg - Wednesday, March 23, 2011
The Advertising Research Foundation gave Dominos Pizza the Grand Prize for usi ...
- Suggestion To ARF
Raw, Karl Greenberg - Wednesday, March 23, 2011
There was a line of people for coffee at Starbucks this morni ...
- Mullen Taps New Strategy Officer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Boston ad shop Mullen has hired Kristen Cavallo as chief strategy office ...
- Kraft MiO Ads Tap Second City
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Kraft is getting risqué with a hilarious spoof on Macbeth featuring Seco ...
- Will New Pork Campaign Work?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Pork prices are way up and, so far, retailers have swallowed mo ...
- Lady Gaga Dropped Target; Jennifer Hudson Picks It Up
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Lady Gaga decided not to allow Target Corp. to sell a versi ...
- Diageo May Bid On Jose Cuervo
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Diageo may be looking to make a $2 billion bid on tequi ...
- Judge: H&R Block Must Face Music On False Ad Claims
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Jackson Hewitt Tax Service alleged H&R Block made false and disparaging clai ...
- Acxiom Urges Industry To Study Media Options
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Spending more marketing dollars per vehicle than ever and facing an ever-mo ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- Any Resemblance Between Puppets and Marketers Unintended
Raw, Karl Greenberg - Tuesday, March 22, 2011
OK, so I admit, i was wrong. The puppet not only isn ...
- Ford Sock Puppet Touts Focus. Wait Isn't That Scott Monty?
Raw, Karl Greenberg - Tuesday, March 22, 2011
Ford has a puppet. Doug, a Kermit like hand puppet is appeari ...
- Adidas Signs Top NFL Prospects
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Adidas, which is launching its largest-ever campaign, has signed deals with N ...
- As Detroit Looks Beyond Detroit, New Creative Talent Arrives
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Joel Ewanick, from Southern California's Hyundai Motor America, is just one ...
- Delta Cancels Direct L.A. And Detroit Flights To Tokyo
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Delta Air Lines is suspending a nonstop flight from Detroit Metro ...
- Yes, Alabama Has A Coastline; State To Market Its Seafood Post-Spill
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Alabama has created an Alabama Seafood Marketing Commission dedicated to increasing busine ...
- Burger King Jettisons Crispin Porter
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Miami-base Burger King and long-time agency Crispin Porter + Bogusky are parti ...
- Sears Goes Blade To Blade Against Riding Mower Rivals
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Sears is telling consumers to go to its stores rather than Ho ...
- This Is Marketing; This Is Marketing On Acid
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Remember acid? There was serious marketing behind lysergic acid diethylamide, synthesized fr ...
- Japan Shutdowns Likely To Squeeze Everyone
Marketing Daily, Karl Greenberg - Friday, March 18, 2011
"Some of the automakers are starting to realize now what components th ...
- Dealer's Call Leads To Critic's Resignation
Marketing Daily, Karl Greenberg - Friday, March 18, 2011
Scott Burgess resigned last week as auto critic at the
Detroit News- And This...
Raw, Karl Greenberg - Saturday, March 19, 2011
Apparently Lincoln's deal also includes the automaker's sponsorship of NYT archival conte ...
- Lincoln/NYTimes Redux: Lincoln Hedging NYTimes' Bet
Raw, Karl Greenberg - Saturday, March 19, 2011
I'm a Johnny Come Lately I guess. It seems some 200,000 regul ...
- Lincoln Offering Free Access To NYTimes.com?
Raw, Karl Greenberg - Saturday, March 19, 2011
Someone I know got an email that said "Though NYTimes.com will so ...
- Groupon Promotes Lions Gate Film
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
The Groupon site, which does mass-emails with daily coupons, has launched ...
- Amex Launches Cardmember Deals Via Foursquare
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
Amex has launched a campaign via the Foursquare location-based mobile platform th ...
- Liberty Mutual's Ads Saying Don't Text And Drive Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
A report from Ace Metrix measuring the effectiveness of 136 different c ...
- 'Hacker' Grabs Big Screens In Times Square For Stunt
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
A YouTube video that has grabbed some half a million viewers ...