- MLB Extends Deal With Victoria's Secret
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
Major League Baseball wants to appeal to more women. Thus, the leag ...
- With Share Down, PepsiCo Will Pump Dollars Into Pepsi Marketing This Year
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
PepsiCo Inc. plans to spend 30% more to advertise beverages on ...
- General Mills Confirms Yoplait Talks
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
General Mills says it has started talks to acquire the French compa ...
- Future Hazy For Japanese Vehicles, Motorcycles
Marketing Daily, Karl Greenberg - Thursday, March 17, 2011
Kelley Blue Book notes that with gas prices on the rise, a ...
- Lincoln Tops In J.D. Power Dependability Study
Marketing Daily, Karl Greenberg - Thursday, March 17, 2011
For the first time in several years an American auto brand h ...
- General Motors Feels The Supply Pinch From Japan Crisis
Raw, Karl Greenberg - Friday, March 18, 2011
GM says it has suspended production at Shreveport Assembly in Louisiana f ...
- Yokohama Tire Partners With Boston Celtics
Raw, Karl Greenberg - Friday, March 18, 2011
Yokohama Tire Corporation has partnered with the National Basketball Association's (NBA) Bost ...
- Starwood Promotes Povinelli To Global Brand Leader Of Westin
Raw, Karl Greenberg - Friday, March 18, 2011
Starwood Hotels & Resorts Worldwide, Inc. has named Brian Povinelli to ...
- Energy Drink Sales Booming Along With Health Concerns
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
Energy drinks like Red Bull saw a 13.3% increase in sales la ...
- Online Ad Campaign Hits Back At Wisconsin Anti-Union Laws
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
Former Wisconsin Sen. Russ Feingold's organization, Progressives United, has launched an onli ...
- Denny's Launches Web Series
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
"Arrested Development" cast members Will Arnett and Jason Bateman are in ...
- Imitation Is The Sincerest Form Of Flattery, But So Is A Lawsuit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
"Imported From Detroit" is the centerpiece of Chrysler LLC's new ad campaig ...
- Major League Soccer Team Uses Topless Woman In Ad
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
The Vancouver Whitecaps MLS teak has a marketing video using a mod ...
- Sephora Launches New Campaign Sans Photoshop
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
The French company has decided to publish what is says is t ...
- Henkel Gets New Agency
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
Henkel has hired Red Tettermer & Partners, a Philadelphia-based independent agency, f ...
- Acura, W Hotels To Promote MDX Crossover
Marketing Daily, Karl Greenberg - Wednesday, March 16, 2011
Acura is extending a two-year-old deal with W Hotels for another ye ...
- Lexus To Launch Artist-Focused Documentaries
Marketing Daily, Karl Greenberg - Wednesday, March 16, 2011
The series, called "Fresh Perspectives" examines six artists from a variety ...
- NYTimes.com To Charge Subscription Starting NOW!
Raw, Karl Greenberg - Thursday, March 17, 2011
It's finally happened. You gotta pay to play now at the N ...
- Firestone Stays With IndyCar
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
The Izod IndyCar Series and Firestone have agreed to a two-year extensi ...
- Coors Light Taps Pedro Martinez
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Coors Light is changing its "Coaches" marketing program from former NFL coach ...
- IBM Launches Smarter Commerce
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
IBM, which has focused more on marketing services and consultancy work, h ...
- Buick Inks Deal With NCAA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Buick has signed on as major auto sponsor of the college spor ...
- Hispanic Market Grew Faster Than Forecast
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Census data for 2010 shows there are 600,000 more Hispanics than t ...
- Japan Woes Will Create A Fish Gap
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
It's too early to tell how seafood supply to the U.S. wi ...
- Valvoline 'All In' For New 50% Recycled Motor Oil
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
Valvoline is throwing almost all of its marketing budget this year behi ...
- Q&A: General Motors' Chris Perry Talks SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
"We are trying to engage people with our vehicles and our bran ...
- Libya's Arabian Gulf Oil Co. Sides With Protesters, Seeks Marketing Deals
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Libya-owned Arabian Gulf Oil is in touch with foreign clients to discu ...
- U.S. Lagging In Tourism Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Jim Edwards writes that a lot of countries have cool logos ...
- Capital One Kills Ad With Chimp In It
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
McLean, Va.-based Capital One Financial has pulled a television commercial that featur ...
- Aflac Drops Comedian Gottfried After Japan Jokes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Off-color comedian Gilbert Gottfried is off the payroll. The comedian joked ...