- Banks And Retailers Launch Ad War On Debit Fee Ruling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
A small part of the financial regulation passed last year is centr ...
- Kraft's Jell-O Will Launch A Mood Monitor On Twitter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Jell-O is launching a social media push, "Mood Monitor," this summer ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Philly Launches Foodspotting Campaign, New Ads
Marketing Daily, Karl Greenberg - Thursday, May 12, 2011
The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as pa ...
- Becoming A Lifestyle Brand? Hold That Thought
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
A new study from Northwestern University's Kellogg School of Management suggests the ...
- Nestle Waters To Buy Sweet Leaf Tea
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
"With Nestlé Waters bringing increased capabilities, we will be able to off ...
- Feds Probe BMW Mini Cooper Division For Power Steering Issues
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
Some 60,000 2004 and 2005 Mini Cooper cars are under the Nation ...
- British Brands Benefit From Royal Wedding
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
The royal wedding netted two billion viewers and was the fifth-most discuss ...
- Samsonite Packs Bags For India
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
The leading luggage company will spend 1.5 billion Rupees in India ...
- Levi VP Marketing Leaps The Corral Fence
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
Doug Sweeney, VP-global marketing at Levi Strauss & Co., is departing t ...
- Paquaio Brings In Marketing Muscle
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
Just off his latest one-sided win (this past weekend against Shane Mosel ...
- Land Rover Lets People Evoke Their Evoque
Marketing Daily, Karl Greenberg - Friday, May 6, 2011
Land Rover has released its first-ever interactive movie, part of a pre-laun ...
- BMW Launches Lab With Guggenheim
Marketing Daily, Karl Greenberg - Friday, May 6, 2011
The company has been doing cultural programs worldwide for nearly half ...
- Marketers: Get In Touch With Your Inner Belushi
Raw, Karl Greenberg - Monday, May 9, 2011
One of the tenets of the Chicago City Limits school of theat ...
- Hot Dog Relish Fans: Read It And Weep
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Onion lovers, wipe those eyes and pay close attention. No hot d ...
- Frito-Lay Thanks Fans For 'Liking' It After N.Y. Event
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Frito-Lay got 1.5 million "likes" in the space of 24 hours fr ...
- Stoli Has Four Shops To Choose From For Global Creative After Ogilvy
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Stolichnaya is in its final four in a search for a glob ...
- Groupon Goes To China
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
The Chicago-based Internet coupon company Groupon is in a tough market ...
- 'Made In USA' Makes Revival
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
In coming years, U.S. multinational companies will bring manufacturing back to t ...
- 'Thor' Tops 'X-Men,' At Least In Movie Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
There are six comic-book based movies coming up for spring and summe ...
- Hyundai: Rest Assured, Again
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Call it Hyundai Assurance 2.0. The automaker, which made a big spla ...
- Got FOMO? You're Not Alone
Marketing Daily, Karl Greenberg - Friday, May 6, 2011
How can marketers exploit this? Offer perks. ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Ram Truck Saddles Up For Derby
Raw, Karl Greenberg - Friday, May 6, 2011
Chrysler's Ram Truck brand appears to be going after up-market truck buye ...
- Purdue's Brand Director To Leave
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
Purdue University's marketing programs came under fire this year and now Rwit ...
- Sharapova A Hit On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
Russian tennis star Maria Sharapova has relaunched her multimedia presence with ...
- Audis Once a Big Hit With Communist Party In China, Have Big Cachet
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
The Audi was the Chinese Communist Party's vehicle of choice and, becau ...
- Big Companies Revamp Pain Drugs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
Johnson & Johnson and other manufacturers are shifting to single-concentration doses ...
- Hotels Don't Live Up To How They Describe Themselves Online
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
Many travelers rely on Web photos and marketing descriptions to get ...
- Ed Shirley Leaves P&G
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
Ed Shirley is leaving as vice chairman of the global beauty busine ...