- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Science Educated Heavily Influence Affluent Market
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
What it found avers the "revenge of the nerds" dictum that t ...
- Big Brands Moving To Little Shops
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
Maybe it's the influence of micro-brews, hand-made bicycles, non-Starbucks coffee houses, self-produc ...
- Coca-Cola's Vitaminwater Taps CPB
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
Coke Zero's agency, Crispin Porter and Bogusky, now handles Vitaminwater as wel ...
- NASCAR Communications Changes Lanes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
NASCAR is changing things at its marketing, media and communications departments. T ...
- Honda Civics In Short Supply
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 4, 2011
Honda is telling U.S. dealers that it will be cutting production ...
- Japanese May Cede Sales Lead To Koreans
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
It used to be a given that when auto sales numbers ca ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- GM Taps McCann For India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
General Motors has appointed McCann Erickson to be Chevrolet's creative shop ...
- Television Ads For Alcoholic Beverages Raise Favorability But Also Binge Drinking
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
New data revealed at a conference on pediatric medicine may give ammuniti ...
- Romance And Bib Lettuce
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
Forget bars, bowling alleys and the West Side Highway. The best pla ...
- Where The Chevrolet Bow-Tie Comes From
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
The somewhat official story was that Chevy Founder Billy Durant came ...
- Air Canada Trying Another Tactic
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
Air Canada is hoping to get U.S. business travelers to think ...
- Bin Laden Death Is Good (Tchotchke) Business
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
Souvenirs, collectibles, knick-knacks and knock-offs (so to speak) around politically and emotional ...
- Corporate Reputations In The Sink
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 3, 2011
In a new poll by Harris Interactive, 77% of respondents say corpora ...
- Victory A Victor In Pied Piper Bike Brand Study
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
American and European motorcycle brands are very good at something the impo ...
- Real Owners Get Real Surprise In Ford Campaign
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
The new effort, also comprising 15-second ads, shows a series of re ...
- Honda Earns Its First Million (Fans On Facebook)
Raw, Karl Greenberg - Monday, May 2, 2011
Honda has reached 1 million Facebook fans. The Honda brand launched i ...
- Hawaiian Businesses Reach For Tourists With Social Media, Old-Fashioned Perks
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Hawaiian businesses are using social media, mobile technology and the web ...
- Is the Kia Optima Challenging Parent Brand's Hyundai Sonata?
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Reviewer Christopher Jensen suggests the less pricey Optima, which vies against ca ...
- Toyota Using Media Technology To Tout FJ
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Toyota is using media technology from Sydney-based The Project Factory to pow ...
- Is Apple Ignoring India?
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Is Apple turning a blind eye to a potentially huge profit cent ...
- Gatorade Launched G Series Fit With Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Gatorade is touting G Series Fit with ads and new media bu ...
- Stocks Up, Gold And Oil Down On Bin Laden Death
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
The psychological and political implications of the terrorist's death are huge, b ...
- Chrysler Posts First Profit
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 2, 2011
Chrysler posted its first net quarterly profit since it filed for Chapt ...
- OfficeMax's Bob Thacker: Make News, Not Ads
Marketing Daily, Karl Greenberg - Friday, April 29, 2011
The company's SVP of marketing says its battle over the past f ...
- Kia Gets Small This Year With New Rio
Marketing Daily, Karl Greenberg - Friday, April 29, 2011
Michael Sprague, VP marketing at the company, said small cars will ...
- Ira Kalb: Morgan Spurlock Lies!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
Ira Kalb, president of consulting firm Kalb & Associates and marketing profess ...
- Jodie Foster's Challenge: How To Market A Family Film Starring Mel Gibson
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
Jodie Foster concedes it has been kind of hard to market h ...
- Hankook Tire America Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
The company's biggest U.S. campaign includes TV and a billboard in N ...