- Fuel-Efficient Vehicles Up In Sales, Used-Value
Marketing Daily, Karl Greenberg - Monday, April 25, 2011
Sales of hybrid, diesel and small vehicles are rebounding. High gas pric ...
- Consumers Avoid Green When Their Wallets Lack It
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Sales of environmentally friendly products have been hit by the economic downtur ...
- With Consumers Researching Staples Online, Retailers Respond
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Deal-seekers are looking online before going to the store. Post-recession consumers a ...
- U.S. Postal Service Offering Brands Postage-Back Guarantee
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Large marketers will get a postage-back guarantee starting next month if th ...
- In Latest 'Blast' Twist, 17 States' Attorneys General Tell Pabst To Change Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Pabst's "Blast," a flavored, alcoholic drink, is under the gun as ...
- Marketing An Unknown Product
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Paul Daruwala was hired last year as VP marketing at Vertex Pharmaceutical ...
- Gas Prices May Hurt Tourism At Auto-Racing And Beach Haven Daytona
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Daytona Beach is a big tourism draw when the heat rises a ...
- Marketing The Egg
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Home and Family editor Aisha Sultan was amazed by the sophistication ...
- Young Digital Marketer Launches Brand-Aligned Awards Startup For Gaming
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Brian Wong, 20, launched Kiip, a rewards network that gives game develope ...
- AutoTrader Journeys Into Heart & Mind In New Campaign
Marketing Daily, Karl Greenberg - Monday, April 25, 2011
Automotive commerce site AutoTrader.com launches a campaign Monday for its new-vehicle channe ...
- Audi: Ready For The Big Time
Marketing Daily, Karl Greenberg - Friday, April 22, 2011
Having built its rep, sales and consumer consideration, Audi starts focusing ...
- Toyota Looking At Half A Year Before Normality
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The world's biggest automaker will be rolling through mud for the ne ...
- Come To The Auto Show Hungry!!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Well, while I was looking at Gene Simmons at the Auto Show ...
- Coca-Cola UK Seeks Digital Firms For Water Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Coca-Cola's UK operations are launching a review, including incumbents, for digital sho ...
- Dean Food's Horizon Milk Gets Consumer Fraud Challenge
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The Cornucopia Institute has filed a request with the Federal Trade Commissi ...
- Goodbye Qwest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The Qwest name may vanish into the chiaroscuro of brands past. Pare ...
- WNBA Names New Marketing Executive, But How About That Timing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
NBA commish David Stern said Laurel Richie will be the new preside ...
- Morgan Spurlock Says Brand Integration Overload Is Essentially Depressing
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Morgan Spurlock says he is as jaded now as he was wh ...
- Porsche Keeps Its Foot On The Pedal
Marketing Daily, Karl Greenberg - Thursday, April 21, 2011
Porsche execs talk about steering through the recession and the company's n ...
- Cadillac In the Performance Swim Lane With V-Centric Events
Marketing Daily, Karl Greenberg - Wednesday, April 20, 2011
Cadillac is bolstering its marketing program with a tripartite grassroots and experienti ...
- Leaf Takes Lead As Nissan's Futuristic Ads Continue
Marketing Daily, Karl Greenberg - Wednesday, April 20, 2011
Nissan's Leaf electric car will continue as the automaker's halo vehicle, b ...
- Buick Launches Telematics Program
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Tony DiSalle, VP marketing at Buick, said the company's new campaign ...
- OnStar: Awareness, Seamless Ops Are Critical
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Linda Marshall is new to the automotive business, but not to t ...
- SoDak: It's More Than Mt. Rushmore
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
South Dakota is a tourist destination. The haunting, empty big sky, Bla ...
- Ayn Rand Pulp Fiction Back On Amazon Bestseller List
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
"Atlas Shrugged," shot for $10 million, shown in 300 screens in ...
- Walmart Will Buy Web-Based Social Platform Kosmix To Build E-commerce, Mobile
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
Kosmix will become part of @WalmartLabs, based in Silicon Valley. While Walma ...
- New SKU Of Colt 45 Features Snoop Dogg, Gets Flack
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
Colt 45's new Blast fruit-flavored beverage features the rapper Snoop Dogg appeari ...
- Coca-Cola Launches Global 125th Anniversary Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
Coca-Cola is celebrating its 125th with a UK campaign showcasing its memorab ...
- ESPN And MasterCard Partner In Soccer Branded Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
A new series, "Capitales del Futbol," a joint project of ESPN a ...
- Inflation Hits Automakers As Raw Material Prices Make GM Raise Prices
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
General Motors will raise prices on most vehicles starting next month ...