- BMW To Launch New Stores, Vehicles And Even Apps
Marketing Daily, Karl Greenberg - Monday, April 18, 2011
BMW has big plans for New York. The company, which a coup ...
- '12 Beetle Not Niche As VW Aims For Global Appeal
Marketing Daily, Karl Greenberg - Monday, April 18, 2011
VW's global head of marketing, Luca de Meo, said that the n ...
- Michelin, Bayer And Fiji Market For Margin
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Steve McKee, president of McKee Wallwork Cleveland, says brand marketers can fig ...
- Meineke Gets Behind Texas College Football
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Meineke Car Care has inked a three-year deal to sponsor the Tex ...
- Branded Entertainment? Now That's Funny
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
It's okay to laugh. Branded entertainment has taken to "SNL"-type skits ...
- Chrysler Seeks Investors
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Chrysler Group LLC has tapped four banks to lead its effort ...
- Corona Light Leaves The Beach In New Ad
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
A new spot for Corona Light by U.S. distributor Crown Imports eschew ...
- Dodge Plans To Revive Its Corvette Fighter, Viper
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Chrysler's Corvette fighter, the Dodge Viper, was supposed to go away. ...
- Kraft Boosts Messaging Around Minor League Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Kraft is boosting digital, in-stadium ads, ads in program books, and messagi ...
- Connecticut Tourism To Boost Online, Social Efforts
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Connecticut's tourism business will boost its social and online efforts, plus advertisi ...
- Puma Goes To Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Athletic shoe company Puma has signed a deal with L.A. entertainment marketi ...
- Under Armour Signs Brady, Harper
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
The sports apparel company Under Armour has signed 18-year-old baseball phenom Bry ...
- IAB Says Online Ad Revenue Was $26 Billion In '10
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
The Interactive Ad Bureau says last year online spend reached a reco ...
- Ford His Big Plans In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Ford plans to roll out 15 new vehicles over the next fo ...
- Kraft Vies Against Former Partner Starbucks To Sell Gevalia In Supermarkets
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Kraft is giving Starbucks the heave-ho after a feud. Once partners, t ...
- TNS: Americans Moving Away From Asian Autos
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As if things weren't tough enough for Japanese automotive brands since t ...
- Brands Take To The Web For Global Reveals
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As automakers accelerate production of vehicles designed to be sold everywhere ...
- Huggies Taps Ogilvy & Mather As Digital AOR
Raw, Karl Greenberg - Friday, April 15, 2011
Kimberly-Clarke's Huggies brand has named Ogilvy & Mather as its digital agen ...
- Ad Council Taps Communispace For Insights
Raw, Karl Greenberg - Friday, April 15, 2011
Customer insight communities company Communispace is partnering with the Ad Council, ...
- Feds Expand Ford Probe
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
The government is looking into 1.5 million Ford vehicles after dozens ...
- Generics Are Coming To Erective Drugs, So Makers Tweak Brand Names
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
With generic version of drugs like Viagra coming, makers are trying n ...
- NFL And NBA Labor Troubles Could Be Good For NHL
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
The National Football League is on ice with its labor lockout, a ...
- Alaska House Passes Tourism Bill
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
A new proposal passed by the Alaska House would cap tourism-marketing effor ...
- A Boy's Pink Toenails For J. Crew Has 'Em In High Dudgeon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
J. Crew couldn't have paid for this kind of publicity. It see ...
- Amazon To Sell Cheaper Kindle, But With Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
"Kindle with Special Offers" will have the same software as the $1 ...
- Chinese Consumers Moving Away From Western Definition Of Luxury
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
China will be the biggest luxury market in five years but Chine ...
- Toyota Eyes Monopoly On 'Eco Modernists' For Prius
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Toyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," mig ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...
- Under Armour Glows In The Dark With New Ads
Raw, Karl Greenberg - Thursday, April 14, 2011
There are two new TV spots out from performance apparel maker Und ...
- Maytag Campaign Is About What's Inside
Raw, Karl Greenberg - Thursday, April 14, 2011
Major appliance brand Maytag has a new campaign in the spin call ...