- Fiat Ups Investment In Chrysler
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Fiat, which bought 20% share of the Auburn Hills, Mich., automaker wh ...
- Callaway Golf Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Callaway is launching a display ad program promoting its Razr Drivers. T ...
- Unilever 'Preferred Vendor,' U.K. Probe A Light In Ad Buying's Dark Places
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Can Madison Avenue sweep under its couch? Columnist Jim Edwards is somewh ...
- Mercedes' Cars Made Of Irony?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Mercedes-Benz, the favored vehicle of upper-echelon members of the Third Reich, ...
- Indy 500 Gets Hot Wheels From Mattel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Toy maker Mattel is partnering with Izod for a promotion that featur ...
- Sears Ready To Expand Its Beauty Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Sears is set to introduce beauty departments in more than 100 location ...
- British Airways Campaign Cleared For Departure
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
British Airways, a division of International Airline Group, will run its fir ...
- Ford Touts Gas Sippers On Gas Station TV
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
Ford is running an ad campaign touting its gas-efficient vehicles. But t ...
- Method Launches Mean, Green, Social Machine
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
The point is to get the message out about how the si ...
- Vespa Touts Vespanomics On MintLife
Raw, Karl Greenberg - Wednesday, April 13, 2011
Vespa is launching a program on MintLife, the Mint.com blog on person ...
- Is Arnell Group Still Arnell Group Without Peter Arnell?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
Peter Arnell's wife Sara now runs the New York agency, which ...
- Save-A-Lot Experiments With New Concepts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
The retailer Save-A-Lot, a division of Minneapolis-based Supervalue, has a goal ...
- Urban Outfitters On Growth Curve
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
The company's culture has focused on creative outreach and customer service (t ...
- There's A New Burger Turf War Happening Where Fast-Food Was Born
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
California is where the quick serve business started back in the 1950 ...
- Australia First Nation To Propose Sweeping Limits On Tobacco Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
Australia is the first government in the world to introduce proposed la ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- P&G Cause Effort Celebrates Pampers' 50th
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
The effort includes TV ads that feature "little miracles," a Facebook progr ...
- Toyota Partners With EA For Digital Monopoly
Raw, Karl Greenberg - Tuesday, April 12, 2011
Toyota and brand partner EA are partnering on Millionaires experience on Faceboo ...
- Greenpeace Wants You...To "Un-Friend" Coal
Raw, Karl Greenberg - Tuesday, April 12, 2011
Most social media campaigns are aimed at getting people to "friend" ...
- Consumers Painting Their Wallets Green
Raw, Karl Greenberg - Tuesday, April 12, 2011
April 22 is Earth Day, so it's only appropriate someone weigh ...
- Nissan Hopes To Scatter Leafs (Leaves?) In Puerto Rico
Raw, Karl Greenberg - Tuesday, April 12, 2011
Nissan has signed a deal with the Puerto-Rican government around ways ...
- Alec Baldwin Trash Talks With John Krasinski In New Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Pro baseball accessories maker "New Era" has launched a TV ad sh ...
- Target And Gay Rights Advocates At Odds
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Some months back Target raised hackles among gay rights organizations when t ...
- Costco President Craig Jelinek A Regular Joe
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
The head of Costco may be president of a company with i ...
- General Motors Keeps Many Eyes On Japan
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Industry analysts say General Motors has company staffers -- reportedly hundreds ...
- EA's John Riccitiello: Games Are Where Ads Should Be
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
John Riccitiello, CEO of Electronic Arts, said at Ad Age Digital Conferen ...
- Frito-Lay Puts Flavor Kitchen In Times Square
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
The PepsiCo snack division will have a snack kitchen in Times Squa ...
- Ad Spending Set To Rise, Especially Online
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Ad spending in the U.S. is heading up. New forecasts from Public ...
- Here's The Deal: Buy A Volvo, See Sweden
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
If the idea of a sm"rgås is enough to get you ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...