- Ford Seeks Inner Child In New Urban Focus Ad Push
Raw, Karl Greenberg - Monday, April 11, 2011
Ford, which launched the global creative campaign for its Focus car ...
- Kia Design Chief Hired To Make Vehicles Euro Aggressive Is Turning Korean
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Kia hired German designer Peter Schreyer from Audi in 2006 to gi ...
- Who Has The Best Web Strategy? The Sheen Machine
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Charlie Sheen has the best Web strategy going, writes Technorati scribe Ia ...
- Kinect Director Launches Sixth Annual Game Marketing Confab
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Kudo Tsunoda of Microsoft talked up the benefits of collaboration between markete ...
- Media Spend: A Story Of Three Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
A recent study by Morgan Stanley says people spend nearly as mu ...
- L'eggs Walk Back Onto TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
L'eggs was once bigger than mood rings and Hai Karate combined. N ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- Struggling Gap Shakes Things Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Gap has been trying to figure out how to get younger consume ...
- Chrysler Incentives Not Expected To Last
Marketing Daily, Karl Greenberg - Thursday, April 7, 2011
The automaker is introducing a "Minivan Pledge," allowing those who purchase ...
- Project Finds Spanish Does Not Hispanic Make
Marketing Daily, Karl Greenberg - Thursday, April 7, 2011
"National pride transcends generations and remains centrally relevant even after decades ...
- Toyota And Microsoft To Partner On In-Car Web Tech
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Microsoft and Toyota are partnering on a long-term, in-car technology program who ...
- With Money Tight, Saab Tries To Jump-Start Production
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Saab Auto said production at its Trollhattan, Sweden, plant would remain do ...
- Kellogg Looks Beyond Publicis For Global Digital Programs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Kellogg has given its global digital strategy work for its corporate websit ...
- Heineken USA To Review Heineken Business
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Heineken's Amsterdam leadership is mulling a global agency consolidation, which would me ...
- Tit For Tat: GM Grabbed Ewanick, Hyundai Grabs Shannon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Hyundai lost its chief U.S. marketing executive Joel Ewanick to General Moto ...
- Toyota Bows To Apple Demands On Jailbreak Theme
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
"Jailbroken" iPhones, devices whose Apple operating systems owners hack so that th ...
- LeBron And LRMR Marketing Sign Deal With Liverpool FC
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
LeBron James, through his marketing firm Cleveland-based LRMR, has signed a de ...
- Microsoft Insider Named To CMO Post
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Microsoft has tapped Chris Capossela as CMO. The 20-year Microsoft veteran wi ...
- Kawasaki Kicks Into Fifth Gear For Spring
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Kawasaki is twisting the throttle all the way and kicking it ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- So You Think You Can Be A Duck?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Now, for something completely different: here's a video clip of a seri ...
- GoDaddy Builds Its Own Commercial Studio, Plans Global Expansion
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
The Scottsdale, Ariz.-based web-domain name registrar, which has created its own Sup ...
- Auto Leasing Back Big Time
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Vehicle leasing dwindled during the recession, but now it has come bac ...
- Business Tough At Tokyo Disney
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
The Tokyo Disneyland theme park would normally get 70,000 visitors per da ...
- Wrangler Asks Customers To Design Jeans
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Wrangler is launching a jean design competition with the winner's project becomi ...
- NPD: Post-Recession Consumers Stretch Food Dollars
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
The NPD Group says U.S. consumers, now facing rising food costs, a ...
- D-Wade Gets Jordan Brand Signature Shoe
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Dwayne Wade of the Miami Heat has been starring in ads f ...
- Q&A: BMW Venture Firm Has An 'I' On Startups
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
Joerg Reimann, BMW i Ventures managing director and VP of strategy a ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- B2B More Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
B2B marketers have vastly increased their social-media marketing commitments. Forrester Research predic ...