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Kellogg Looks Beyond Publicis For Global Digital Programs

Kellogg has given its global digital strategy work for its corporate websites to an agency outside the Publicis holding company, whose agencies do most of the packaged goods company's work. The Battle Creek, Mich., company has tapped WPP shop VML for the corporate website work. Kellogg keeps Publicis-owned Leo Burnett for creative, Arc Worldwide for Digital and Starcom USA for media work across its morning foods, snack and frozen divisions.

Read the whole story at Advertising Age »

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