- Hyundai On Top For Second Year In Loyalty Index
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Hyundai's turnaround is remarkable, not least because the automaker is for t ...
- Risky Plays Scored Big During Super Bowl
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Jeremy Anwyl, CEO of Edmunds.com, says Chrysler was a winner with i ...
- JCPenney Launches Branded 'Modern Bride' Shop
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Through a deal with Conde Nast title Modern Bride, JCPenney is launchi ...
- First Lady Takes On Restaurant Nutrition
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
A team of advisors to the first lady has been talking ...
- Heineken Taps Lysyj For CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Heineken has named Lesya Lysyj as CMO, effective Feb. 28. Lysyj wi ...
- 'Shyster Loan' Gaff Gets Apology
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Chrysler CEO Sergio Marchionne said he's sorry he described the $12 billi ...
- P&G Reorganizes Everything But CEO Suite
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Procter & Gamble's Vice Chairman Rob Steele will depart in September, b ...
- Brands Don't Reach Web Video Users
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
More and more people, particularly young people are skipping TV entirely f ...
- Herradura Looks To Leverage Its Premium Tequila
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Ruben Aceves Vidrio says that while the brand has been around ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Chrysler's New Tag "Imported From Detroit" His Super Bowl
Raw, Karl Greenberg - Sunday, February 6, 2011
Chrysler featured Motor City rapper Eminem in a brand campaign that debut ...
- Cast Of Glee Pitch Chevrolet, The Musical
Raw, Karl Greenberg - Sunday, February 6, 2011
If you saw the post-Super Bowl episode of the Fox show "Gle ...
- Audi Puts Kenny G. In Stir
Raw, Karl Greenberg - Sunday, February 6, 2011
Luxury prison. Yes, it exists and believe me they don't put y ...
- Too Many Auto Ads Will Fill The Super Bowl With A Confusing Marketing Stew
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Sixty minutes of football versus 45 minutes of commercials? Sports marketing scri ...
- Consumer Group Wants Vitamin Water
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
The National Consumer League, a Washington, D.C., consumer group, filed a complai ...
- Behavioral Marketing Will Morph Into Permission Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Behavioral marketing is in trouble, says David Yovanno, CEO of social med ...
- General Motors Looks To Global Markets
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
General Motors is focusing on fast-growing global markets, particularly Asia and Sou ...
- BJ's May Be For Sale
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
BJ's Wholesale Club, Inc. said it is considering putting the company ...
- United Airlines A Media Company?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
United recently launched an in-house media division selling integrated campaigns on i ...
- CVS Q4 Profit Down 2%
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
CVS Caremark Corp. said client losses and fewer medicare prescription drug progr ...
- Gentlemen Start Engines For Record Super Bowl
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
There will be a record number of carmakers -- around 10 ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- Ford Backs Focus Rally: American On Super Bowl Pre-Game
Raw, Karl Greenberg - Friday, February 4, 2011
Ford's social-media, grass roots, and promotional campaign to promote the newest iterati ...
- Snow Closes Auto Production Throughout Midwest
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
The big snowstorm in the country's midsection this week forced closure a ...
- Goodyear Breaks National Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
The Goodyear Tire & Rubber Company is launching an advertising campaign ...
- Major Brands Sign On To News Corp. IPad Publication
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Pepsi, Verizon, Virgin Atlantic, and Paramount Pictures are among the brands ...
- Higher Oil Prices Give Royal Dutch Shell Royal 4Q Earnings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Shell said its earnings more than tripled in the fourth quarter becau ...
- Advertisers Playing Shell Game As Super Bowl Approaches
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Fox's Super Bowl broadcast is still sold out, but advertisers are shuffli ...
- Estee Lauder Posts Big Profits
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Estee Lauder posted a 36% increase in fiscal first-quarter profit, to $191 ...
- Nissan's Donut Guy Does Cartoon Work For Juke
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
Now Nissan is extending the riff with a new interactive comic book-sty ...