- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- Hard Rock Hires Klein To Head Hotels And Casinos Marketing
Raw, Karl Greenberg - Thursday, February 3, 2011
Hard Rock International has named Brian Klein head of marketing for Ha ...
- Detroit Automakers Score Big, Though Incentives Fuel January Showroom Traffic
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Auto shoppers seem to be getting their confidence back as January, whi ...
- 'Angry Birds' Pitches Animated Film 'Rio' At Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Twentieth Century Fox is using avian characters from Rovio's "Angry Birds" mobi ...
- There's Gold In Second-Hand Smartphones
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Retailers are buying back used iPhones and other devices and offering cred ...
- P&G Vice Chairman Stepping Down
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Robert A. Steele, a vice chairman at Procter & Gamble, will st ...
- Taco Bell's Meat Is Par For The QSR Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
A lawsuit that has consumers wondering what's in the taco shell ...
- Toyota Sales On The Mend
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
January showed automakers enjoying double-digit gains versus the year before. Toyota w ...
- Advertisers Tease Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Bridgestone and Go Daddy are two of several companies using teaser spo ...
- Nissan Says Quest Is A Minivan, NTTAWWT
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television sp ...
- Van Heusen: All Super Bowl But The Game Itself
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
Says Mike Kelly, EVP of marketing for PVH: "What we are doi ...
- Wal-Mart Faced With Inventory Glut
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Disappointing December sales at Wal-Mart are leaving executives trying to figure o ...
- Allstate Gets Out Of Astrology Business
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Allstate is apologizing for a tongue-in-cheek study it released last week rati ...
- Mobile Tech Will Be 2011 Retail Priority
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
An online poll by Retail U found mobile technology will be ...
- Verizon Ready For IPhone Fans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Verizon says it won't have AT&T's problem. The latter saw lines goi ...
- Seafood Hurts Honda Third-Quarter Results
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Honda's profits dropped 40% in the automaker's third fiscal quarter. Not a ...
- GLAAD Tells 'SNL' To Apologize For Transgender Sketch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The Gay & Lesbian Alliance Against Defamation wants a mea culpa fr ...
- BBVA Named Grand Sports Marketer Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The financial firm got the nod from readers of NYSportsJournalism for allianc ...
- Chevrolet Goes For Goal With Super Bowl Buy
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
Chevrolet may have been licking its wounds last year, but it's ba ...
- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- New Jersey Spring, Summer Marketing Push Planned
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
Last spring, New Jersey's gubernatorial administration cut funding for the state's radi ...
- Gabapentin By Any Other Name
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
Gabapentin, which Pfizer markets as Neurontin, is being used for just abo ...
- USDA Reveals New Guidelines Today; Weight Has Been An Issue For 150 Years
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
The Library of Congress has sifted its archives to find out wh ...
- Nissan Now Second Among Japanese Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
Nissan Motor has passed Honda Motor to become the second-largest Japanese automake ...
- Twitter Is Popular, But That And A Subway Token ...
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
In December, investors quadrupled the company's worth to $3.7 billion. Now t ...
- Enjoy The NFL This Year While You Can
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
The 2011-12 season may end up history and not in a go ...
- Nielsen: Williams, White, Bradshaw Top Endorsers
Marketing Daily, Karl Greenberg - Friday, January 28, 2011
Sports are a good way to reach affluent consumers, according to Nielsen ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Chevrolet Grabs The Super Bowl
Raw, Karl Greenberg - Monday, January 31, 2011
I met Joel Ewanick, now global marketing chief at GM, and Chr ...
- A Healthier GM Withdraws Loan Request
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
General Motors won't need that $14.4 billion in low-interest loans from t ...