- Facebook Launches 'Sponsored Stories'
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Facebook's newest product for advertisers lets brands spotlight conversations a user's frien ...
- Girl Scouts: Web Marketing Okay, But Not Online Cookie Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
The Girl Scouts of the USA still officially prohibits members from selli ...
- Chief Information Officer, Meet Chief Marketing Officer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
As marketing has become a digital affair, the silos between CMO a ...
- Chevron Profits Hit Gusher
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Chevron Q4 earnings are up 72% on strong oil prices, refining margi ...
- H&M To Launch E-Commerce Portal
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Stockholm, Sweden-based retailer H&M is launching a U.S. e-commerce site by year ...
- Sara Lee Confirms It Will Cleave Business Units
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Sara Lee's board says it will split its food and beverage business ...
- McDonald's Hires Chief Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
McDonald's has appointed Kevin Newell to be global chief brand officer. ...
- Taco Bell Files Counter-suit
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Angry about a lawsuit claiming it doesn't use beef as a fillin ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Toyota Studies Plug-In Market Via Zipcar Fleet
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
Zipcar, Inc., a car-sharing service, has signed a deal with Toyota ...
- Old Spice Man, Chapter Two
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Old Spice is launching new ads, starting with a 30-second "coming attraction ...
- Lowe's Cuts Staff
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
The Morrisville, N.C.-based company is laying off 1,700 middle managers in t ...
- Walgreens Rolling Out Private-Label Beer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Deerfield, Ill.-based Walgreens Co. is rolling out a private-label beer called B ...
- Celebrities In Super Bowl Ads? Snore
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Celebrities in ads are great ... for the celebrities. Use a cu ...
- Nestle Working On Brain Food To Help People Control Overeating
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Nestle SA researchers are trying to develop new kinds of food th ...
- Toyota Recalls Lexus For Fuel-Pressure Sensor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Toyota Motor is recalling 1.7 million or so vehicles worldwide to che ...
- Ford Expects 2010 To Be Most Profitable Since '00
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Ford Motor may report its most profitable year since 2000 tomorrow, wh ...
- As Consumer Prices Head Up, No Brand Is Safe
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
Just as the economy is clawing its way out of the dit ...
- J.D. Power: Web Sites Should Watch The Gaps
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
The consumer Web sites for auto brands should be like their product ...
- BFGoodrich, Shaun White Get Tubular
Raw, Karl Greenberg - Thursday, January 27, 2011
BFGoodrich Tires and the Flying Pomegranate, snowboarder Shaun White, have inked amulti-ye ...
- Google Online Marketing Challenge For Nonprofits
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Google's yearly challenge asks college undergraduate and graduate students to create marketi ...
- Cars Will Soon Do Something Auto Executives Wouldn't Dream Of: Talk To Each other
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Vehicles from different brands may soon talk to each other, though th ...
- Same Ol': Domestic Trucks, Japanese Sedans Dominate 2010
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
It's been this way for years, and if Edmunds.com is right, ...
- Tough Times for Yahoo
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Yahoo's Q4 sales fell 4% as the company continues losing audience a ...
- Kenneth Cole Hires Carol Massoni For Consumer Direct
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Kenneth Cole Productions, Inc. has hired Carol Massoni as president of consum ...
- Hollywood Is Good With 'Skins'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
A queue of advertisers for the racy MTV show "Skins" has tak ...
- DonQ Rum Goes All Social With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
DonQ Rum is launching a digital contest dangling a trip to Puer ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Smaller Stores Benefit From Economy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Limited-assortment grocers like Aldi, Grocery Outlet and Save-A-Lot are pulling in custome ...
- Prices Heading Up at McDonald's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a f ...