- Nissan Expands Heisman Sponsorship
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Nissan North America, Inc. (NNA) is extending its longtime partnership with t ...
- PepsiCo Says 'New York Post' Was Wrong
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
PepsiCo has denied reports that it is looking to cut around 4,0 ...
- Ford Opens Shop In Silicon Valley
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
Ford Motor Co. is setting up a new research lab in California ...
- 'Imported From Hamtramck' For Super Bowl?
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
If you didn't know the auto business, you'd be excused for thinki ...
- Judge Blocks Clorox Cat Litter Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
A federal judge blocked Clorox from airing a TV ad for Fre ...
- Artin To Lead NHRA Marketing Crew
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
The Glendora, Calif.-based National Hot Rod Racing Association (NHRA) has hired Ma ...
- French Photo Faux Pas Fumbles Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
There's an image of a nude man strolling away from the bea ...
- Paper Mate Launches 'Most Stolen Pen'
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
Like rollerball-style instruments, InkJoy pens are designed to offer a butter-like writi ...
- KPMG: U.S. Automakers Set To Grow
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
It's not just "industry observers" who are answering in the affirmative, b ...
- Mercedes-Benz To Show Tech At CES
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
Mercedes-Benz USA and parent Daimler AG will show off its new vehic ...
- Segal To Chair Advertising Week DC
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
The DC Ad Club, metropolitan Washington's chapter of the American Advertising Federatio ...
- Pepsi May Cut 4,000 Jobs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
PepsiCo CEO Indra Nooyi is considering laying off roughly 4,000 workers ...
- Athleta Kicks Off First National Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Gap's athletic brand, Athleta, is launching a national campaign with the t ...
- Ogilvy Names New Global CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwi ...
- Obama Family Portrait Big On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
A study by Socialbakers presents the pieces of content on candidates' pag ...
- Bridgestone Shows Campaign, Eye On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Even if you don't drive on Bridgestone tires, it is hard ...
- Deron Williams Runs With Red Bull
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Deron Williams is the best player on the now New Jersey b ...
- Ford Scores Big In December
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
"Sales were solid and it was really after the 25th that ...
- Automakers Close 2011 With A Statement
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
It was a warm December, and the auto market was also pret ...
- Mercedes-Benz Taps Cargo For Web
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
Mercedes-Benz Canada has tapped Greenville, SC-based Cargo to build and maintain ...
- Joe Theismann In Supplement Ads
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
Joe Theismann, former NFL quarterback for the Washington Redskins, will star ...
- Google Chrome Violates Google, Inc.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
A sponsored post campaign for Google's Chrome browser violated the company's pa ...
- A-B InBev Hires Former ESPN Marketer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Anheuser-Busch InBev has hired Blaise D'Sylva, a former sales director at ESP ...
- Convenience Store Top Ten For 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
The editors at Convenience Store News offer their top 10 predictions f ...
- Gatorade, When Sports Equipment Isn't Enough
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Gatorade wants you to know that if you're trying to win t ...
- NBA Lockout So 2011
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
It wasn't too long ago that the NBA and its players we ...
- Best Practices For Digital Marketers, 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Here's five bullets for doing digital this year from blogger Jonathan Gardne ...
- Honda Tosses A Cephalopod For Pilot
Marketing Daily, Karl Greenberg - Tuesday, January 3, 2012
Honda is out of the gate with an ad for the Pil ...
- Polk: Toyota And Honda Are Back
Marketing Daily, Karl Greenberg - Tuesday, January 3, 2012
Worldwide auto sales growth this year, driven by non-European markets, is like ...
- Verizon Backs Away From Gaffe
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
After a flood of backlash from customers and reports of an F ...