- Nokia Moves It To Asia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
Nokia expects to lay off around 4,000 employees as the ailing compa ...
- Glass Half Empty Of Athlete Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
We know who the most marketable athletes are, but now that t ...
- Buick EAssist Mobile Games Tout MPG
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Buick is launching a series of games meant to make tracking miles-per-gall ...
- Goodyear Goes Mobile With New Site
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
The Akron, Ohio-based company announced the introduction of a specific mobile sit ...
- GM Taps Boler-Davis For Customer Experience
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
General Motors has appointed Alicia Boler-Davis U.S. VP, customer experience. She wi ...
- BBVA Sponsors New NBA Event
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
BBVA, the official bank of the NBA is sponsoring the NBA All-St ...
- British Airways Bows Olympic Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
British Airways will use social media to debut its London 2012 Olymp ...
- Super Bowl Ads Not Dead Yet
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Blogger John Coleman writes that Super Bowl ads can't be judged ...
- Company Sues Apple For IPad Name
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
A representative from a Chinese company suing Apple in a dispute ov ...
- McDonald's Seeks R&B Talent
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Producer Rodney Jerkins, a heavyweight in the pop music world who's work ...
- Damn Few: Audi R8 GT Spyder
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Audi says it plans to import only 50 copies of the hand-bui ...
- Loma Linda Versus McDonald's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Without a single liquor store, and legally smoke-free for nearly three decade ...
- This Really Requires No Comment
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
A North Carolina woman was Tasered by police for refusing to bud ...
- The Real Game Begins: Ad Metrics
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
In TiVo's Top 10 list of most-viewed Super Bowl ads, based ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- Secret Outcast Taps Pulos For Campaign
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
P&G's Secret Outlast Anti-Perspirant and Deodorant brand is partnering with Jenni Pul ...
- Edmunds.com: Chrysler's Eastwood Ad Falls Short
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
So how well did Clint Eastwood do in Eminem's job pitching Chrysl ...
- Super Bowl Naming Rights Paid Off For Lucas Oil
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Philadelphia's Front Row Marketing Services projects that Lucas Oil got $33.8 milli ...
- NPD To Receive, Analyze Walmart POS Info
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Here's a business symbiosis that could be modeled on the shark/pilot-fish relationshi ...
- Is There A Brand Zuckerberg?
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Dang, I thought he was already one of the world's super-rich. Wel ...
- Madonna Isn't Gettin' Paid, Exactly
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
You may know this (I didn't), but top-shelfers don't get paid f ...
- Staples To Launch Tablet E-Commerce Site
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Office supply retailer Staples is launching a new e-commerce site that optimiz ...
- BMW Launches Vignettes For 3 Series
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
BMW is launching the sixth generation of its 3 Series in pa ...
- Experience: Audi Tops Super Bowl Relevance
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
As the baseline is 100, Volkswagen, for example, has a SBAR sco ...
- ANA To ICANN: Offer 'Do Not Sell'
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
A coalition of 166 companies and industry groups notified ICANN of the ...
- New York Knicks Launch New App
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
The Knicks are launching a free mobile application for fans that wil ...
- Jack in the Box Launches New Effort
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
San Diego-based QSR chain Jack in the Box is launching a campaig ...
- Goodbye, Eminem; Hello, Clint?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Chrysler is neither confirming nor denying reports that Clint Eastwood will repla ...
- Oops! Susan G. Komen Rebranded
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Consultant Kivi Leroux Miller writes in her blog that SGK has n ...
- Context Is King
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Blogger and PR/marketing consultant Jonathan Gardner ask how, with data, devices, a ...