- Cam Newton Scores Endorsement With Gatorade
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Add another touchdown for Cam Newton, this time on the endorsement fiel ...
- Super Bowl Big At Costco
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Costco, best known for food and household items, is offering three tick ...
- 'Mean' Joe Greene Does Redux For P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
"Mean" Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steeler ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Celebrity Ads Get Big Views Online
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
There are not only a record number of advertisers showing their Sup ...
- Bridgestone's Phil Pacsi Talks Sports
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Super Bowl XLVI is being played in Indianapolis, but the NFL to ...
- TV Critic On Early Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Tribune TV critic Steve Johnson argues a point that seems obvious ( ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- Red Sox Great Releases Video Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Video game maker 38 Studios, owned by former Red Sox pitcher Cu ...
- IPad Is Apple's Entree To Biz Market
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Without much effort on its part, Apple is making rapid headway ...
- P&G Alums Publish Book
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Procter & Gamble's alumni network, a group of 18,000 former P&Gers, h ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Philadelphia Story Continues With Winter Push
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The tourism marketing corporation is targeting couples with the newest iteration ...
- Scion Gets New Web Site
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
Scion has a new website, redesigned top to bottom by AOR S ...
- January Auto Sales Give '12 Early Kick
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
New-car seasonally-adjusted annual sales rate (SAAR) reached 13.5 million in January, wi ...
- Hirai Replaces Stringer At Sony
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 1, 2012
Kazuo Hirai will be the new CEO and president of Sony, validati ...
- Floods Hurt Honda's Bottom Line
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 1, 2012
Honda Motor Co. Ltd. reported a drop in revenue, operating and n ...
- Twitter Launches More Brand Pages
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 1, 2012
Twitter will start rolling out more brand pages next week for so ...
- Best Buy Tries Dousing Fire With Gasoline
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 1, 2012
Best Buy CEO Brian Dunn confirmed reports that the electronics retailer wou ...
- Creatives: David Ogilvy's Modus Operandus
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 1, 2012
This is a letter advertising legend David Ogilvy wrote to an acquaintan ...
- Toyota Has 'Camry Effect' On Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The automaker is adding a sweepstakes element activated by a smartphone a ...