Scion Gets New Web Site

February 1, 2012

Toyota's Scion division has launched a new version of its web site. The new site, via AOR San Francisco-based Attic is meant to be more user- friendly, accessible, functional, scalable and robust.

The agency, which has been with Scion since the brand launched, says the new site reflects a creative focus on digital capabilities and that, until now, the agency has not managed the brand's domain. Attik also did the science fiction-esque Super Bowl spot for Lexus.