- Nation Of Nationwide Seeks Citizens
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
The insurance giant is moving away from what "a yuk and ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- NASCAR: Fortune 500 Companies Like The Track
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
One in five Fortune 500 companies invest in NASCAR. According to ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...
- Honda's Hollywood Ending For Summer Campaign
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
Honda is back to summer antics with another humorous inventory clearance campai ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Perry Ellis Rebrands With Polka Dots
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Perry Ellis International is boosting its flagship Perry Ellis men's wear bra ...
- LG And Smartclip Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
LG Electronics and Adconion Media Group's multiscreen video and brand advertising platfor ...
- Paterno's Fake Branding
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
While one might argue that all college football is fake (in th ...
- Kill College Football?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Josh Barro writes that NCAA possibly killing Penn State's football program ...
- Outrage Over China-Made U.S. Olympic Outfits
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Ralph Lauren is the name, but China's got the game. Congressional Democra ...
- Lenovo Reaches For Global Brass Ring
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
At the expense of profit margins, Lenovo Group Ltd, maker of ThinkP ...
- Dos Equis Rolls Out 'Most Interesting Academy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Dos Equis has rolled out its Most Interesting Academy, an interactive onli ...
- Buick Taps Manning For OnStar Audibles
Marketing Daily, Karl Greenberg - Friday, July 13, 2012
The ad, which broke during this year's ESPY Awards on ESPN ...
- Cause Marketing Helps Drive '13 Ford Escape
Marketing Daily, Karl Greenberg - Sunday, July 15, 2012
The Dearborn, Mich.-based automaker says people can host special parties at whi ...
- Virgin Contest: Dress Like A Stewardess
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Virgin America is celebrating its fifth anniversary in August by outfitting i ...
- At Fawlty Towers, Clothing Is Optional
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Buff is boffo at Fawlty Towers Resort in Miami. After nearly goi ...
- Investor Pressures P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Activist investor Bill Ackman was cleared to acquire a significant stake ...
- Under Armour, U.S. Brands Play English Soccer
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
A five-year, $70 million deal with Tottenham Hotspur is among a be ...
- Visa Ad Celebrates Michael Phelps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
The financial firm and credit services firm's newest ad in its " ...
- Funeral Home Opens On-Site Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
The Robinson Funeral Home in Easley, S.C. is opening a mini Starbuc ...
- Superheroes Go To College With Russell Athletic
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The program visits 200 colleges starting this summer before the beginning ...
- Linkin Park On Honda Civic Tour
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
Linkin Park and Incubus are on the road for this year's Hon ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- US Airways CEO Wants Merger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
The head of the nation's fourth-biggest network airline says he hasn't be ...
- More Grocers Testing Curbside Pickup
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
Stop & Shop and an increasing number of European retailers have add ...
- Retailers Are Biggest Spenders In Social Media
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
Retailers more than any other industry are making strong investments in soci ...
- McDonald's Olympic Menu Takes Shape
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
McDonald's, roughly two weeks before the Games begin, is finalizing its Olymp ...
- Pernod Ricard Goes Digital For Tequila
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
Pernod Ricard has outlined a long-term global strategy for its Olmeca Tequi ...
- Tesla Tries New Sales Footprint
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 12, 2012
Palo Alto, Calif.-based Tesla, which makes sporty electric cars, is putting i ...