- Promotions Mean Big Cheese For Company
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
A small Wisconsin-based cheese company has rolled out a steady stream ...
- Now Live: First National Deal Site For Gay Men
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
The Washington, D.C.-based online voucher company, which launched just under a mon ...
- LMX Family: Even Preschoolers Get Wired
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A lot of preschoolers today can do the multi-screen thing by t ...
- Target's Urban Concept
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
There's no name on the side of the former Carson Pirie Sco ...
- JCP Sticking With Strategy
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
J.C. Penney CEO Ron Johnson said that he is sticking with t ...
- Alcohol Brands Face UK Government Pressure
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Alcohol brands are big sponsors of UK sports events, and teams. ...
- Nine Ads For The Olympics
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Here's a starting line of Olympic ads. McDonald's ad via Leo Burne ...
- Fuel Prices Down, But Hybrid Sales Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
With fuel prices taking an unexpected tumble since nearing an all-time pe ...
- Smashburger Creates First Major Ad Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Smashburger this month has launched a broadcast/digital ad campaign along with i ...
- Chick-fil-A May Be Onto Something
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A potential problem for the 45-year-old company is that while its ov ...
- Ogilvy & Mather Tapped To Grow NASCAR Fan Base
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Daytona Beach, Fla.-based organization has charged the agency with target segmentatio ...
- Branded Content Association Comes To U.S.
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Branded Content Marketing Association (BCMA) is expanding into the United State ...
- BMW, Mercedes-Benz Ready Product Blitzes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Locked in a global battle for the growing luxury market, both B ...
- EBay Revenue Beats Estimates
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
The world's largest Internet marketplace, reported second-quarter sales and profit that be ...
- Sbarro Fights Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
When Jim Greco took over as president and CEO of sinking piz ...
- Qantas Launches Hooroo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Qantas has created a travel site, Hooroo, to sell accommodation via soci ...
- Fiat Speaks Italian In India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Fiat's India division has a new campaign to show its Italian technologic ...
- Google Opens Web Lab Exhibit In London
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Google has unveiled the Web Lab at the Science Museum in Londo ...
- Gas Station TV Switches To High Test
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
The gas pump media company is changing its brand positioning in tand ...
- Youth Won't Be Served
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
From an online survey of 7,213 adults in 19 countries, the fi ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...
- Deloitte: Spending Index Is Up
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Some clear skies with some clouds on the economic front. The Deloit ...
- Yes, Sex Sells
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
The UK Advertising Standards Authority is investigating an ad for Kerry Food ...
- Ace Building Smaller Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Ace Hardware has launched a scaled-down version of itself in nearly 4 ...
- Ackman Wants 20 to 30% Return On P&G
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Activist investor Bill Ackman wants changes at Procter & Gamble that wi ...
- Michael Vick On New Clothing Brand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Philadelphia Eagles QB Michael Vick is in the second year of ...
- Mobile Shopping Up; Social Shopping Down
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Mobile shopping rose in the second quarter while social media sales fe ...
- How A Baroque, Curvy Concept Became Corvette
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Contributor Mike Davis was at GM's Motorama in 1953 when the compa ...
- Mintel: Consumers Want Healthy Foods
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
New research from Mintel shows that a little more than two-thirds ...
- Cadillac ATS Vs. The World ... And 3-Series
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ev ...