- Jockey Reverses Victoria's Secret Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Jockey last month launched JKY by Jockey, a line of underwear a ...
- Progressive's Flo Not A Social Hit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Contributor Tim Nudd says Progressive Insurance is hobbled by the insipid presen ...
- How Much Brands Spend On Logo Redos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
One of the most important parts of a company's branding strategy ...
- Alaska Has New Seafood Marketing Director
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
The Alaska Seafood Marketing Institute has a new executive director, Michael Cern ...
- Chevy Volt Chief Takes Over At Fisker
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Tony Posawatz, who helped develop the Chevrolet Volt will become the n ...
- Clean & Clear Goes Social With The Sims
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The joint program, which runs up to September, is timed with t ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Mexican Beer Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running i ...
- Stride Gum Mint Goes Apple
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
An inspired rip-off of the Apple mien, Stride gum has created ...
- Google Snags Frommer's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Google, expanding into content, has agree to purchase Frommer's travel-guide from Jo ...
- Honda's U.S. Opps To Get Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Honda R&D Americas will engineer and develop the new-generation Acura NSX spor ...
- Tesoro Buys BP's ARCO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
In a $2.5-billion agreement BP will sell Tesoro Corp. its ARCO reta ...
- Shoney's Tries Fast Casual
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
One of the oldest American family/burger restaurant brands embraces the new fast-casu ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Basketball And Soccer Share Learnings In UK
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
What do basketball and soccer have in common? A lot, evidently ...
- GM's Akerson Decries News Leaks
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
With open season on Joel Ewanick in full swing, GM CEO D ...
- Late Beastie Boy Said 'No' To Advertising
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
The late Beastie Boy member Adam Yauch ensured his ban on t ...
- New Beck Album Is Just That
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Artist, musician, and what-have-you auteur and brilliant self-marketer Beck (Hansen) has do ...
- JC Penney Looks To Newspapers
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
In the wake of bleak second-quarter results, JC Penney says it ...
- Olympic Athletes Want Visibility
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Many athletes used Twitter to publicize their protest against an International Olymp ...
- OPI, Mariah Carey Partner On Nail Polish
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recordi ...
- Chrysler Drives Town & Country To BabyCenter
Marketing Daily, Karl Greenberg - Sunday, August 12, 2012
If there is one consistent trend in the auto business, it's mo ...
- TV Ads: Out With The Old, In With HD
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
Old-fashioned, standard-definition TV ads are outnumbered. National advertisers who haven't yet mov ...
- For Visa, Olympics Is Gold Rush
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Visa is the exclusive credit card of the 2012 Olympic Games an ...
- Apple Ads Hit Low
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
The "Apple Genius" ads that debuted the first weekend of the gam ...
- Rocket Scientists As Marketers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
NASA is back under the limelight with the Mars rover Curiosity, whi ...
- Expedia To Sponsor Football Refs
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Expedia's logo is to appear on the shirts of all professional footba ...
- Tim Hortons Coffee From Kraft
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Tim Hortons, seeking to boost sales, has hooked up with Kraft's Tassi ...
- Beer Cans Come Back
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Microbreweries and craft beers have traditionally been bottled, partly because it ...