- Subaru 'Love' Brings New Ads, New Charities
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Subaru has launched two new ads to support its new campaign, "Support ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- Sears Auto Center Debuts New Campaign
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Sears Auto Center stores has launched a national advertising campaign with T ...
- Chevy Spark For Younger Crowd
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
General Motors is counting on its first micro-compact for the U.S. havi ...
- Citroen Makes First Crowd-Sourced Car
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Citroen has unveiled what it claims is the UK's first crowd-sourced c ...
- Olympics Ads Reverse BP Brand Perception
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
BP, author of the 2010 Deepwater Horizon spill in the Gulf ...
- Rogue Condoms In Olympic Village
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Durex is the "official" condom of the Olympics - and organizers wa ...
- NFL 'Back To Football' Drive: Eli, Serena, Nike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Back to school? How about back to the gridiron, with the N ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Kmart Adjusts Back-to-School Offerings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Since, per Kmart, more public schools are requiring uniforms and others a ...
- Has GM's Electricity Followed Ewanick Out The Door?
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Those of us with 20/20 hindsight aren't scratching our heads. Whatever t ...
- Interest In Alternative Cars Not Exactly Exploding
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Hybrids still constitute a sliver of the sales picture ---- they we ...
- Akerson Touches On Ewanick Exit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Many say Joel Ewanick, GM's former head of marketing, was forced o ...
- Adidas Changes Headline After Idowu Misses Final
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Adidas has changed the tag it was to use for today's Met ...
- Walmart Unveils Wind Turbine
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Wal-Mart Stores Inc. said Tuesday it has introduced its first on-site, large-sca ...
- Oreo Celebrates Mars Landing With Red Cookie
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
It will be less controversial than the rainbow cookie, unless you're ...
- 'Avengers' Helps Disney In Q2
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
The Walt Disney Co. posted a huge second quarter, with profits ...
- Chrysler To Offer Sprint Hotspot
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Chrysler is teaming up with Sprint to upgrade the maker's Uconnect infotainme ...
- 7-Eleven Franchisee Offers Kosher Food
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
A 7-Eleven franchise location in Monsey, N.Y., became the first convenience sto ...
- Scott Pitches Value With Incentive Program
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
The Scott brand of paper products has launched a new loyalty progr ...
- Dodge Leads In J.D. Power Web Site Study
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
The Chrysler, LLC division ranks highest in overall satisfaction with a sco ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- Fiat Dangles Trip To Amalfi Coast
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
Fiat has launched a promotion dangling a chance for two people ...
- Will Obama Attack Ads Backfire?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
President Obama's ads calling out Mitt Romney for refusing to reveal inco ...
- Burger King Back On Track
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
The Burger King mascot is gone, replaced by the likes of Sal ...
- Oz Advertisers Set To Vet Facebook Posts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
The Advertising Standards Board has declared that third-party posts that appear ...
- Walmart To Sell Monsanto Corn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
Walmart announced recently that it will sell genetically modified sweet corn creat ...
- The Vitamin Shoppe Hires E-Commerce Chief
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
The Vitamin Shoppe has named Stephen Bontempo to the newly-created position ...
- Spyker Sues GM For $3 Billion
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
General Motors is facing a $3 billion lawsuit filed by the sma ...
- EBay Offers Same-Day Shipping in San Francisco
MAD SF, Karl Greenberg - Tuesday, August 7, 2012
Engadget.com says local eBay users in San Francisco have started receiving be ...