BP, author of the 2010 Deepwater Horizon spill in the Gulf of Mexico, has seen negative perceptions of its brand reversed during the first part of the Olympics, according to a survey
conducted by YouGov BrandIndex. BP saw its numbers go from a negative 5.9 in the week prior to the Olympics to a positive 2.6 during the first week of the games. Only Visa saw its brand perception rise more during the time period, according to the research.
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