- Chrysler Nixes Dealer Incentives
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Chrysler Group will eliminate dealer incentives for customer satisfaction and penalties f ...
- NFL Network, Cee Lo Give Fans A Voice
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Musician/entrepreneur and "The Voice" judge Cee Lo Green has recorded a n ...
- Gun-Maker Remington Among Best-Known, Oldest Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Not all of the best-known brands are youngsters like Apple and Nik ...
- Apple's iPhone Sales Drawf All Microsoft Prdouct Sales Combined
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Contributor Tim Worstall, a fellow at the Adam Smith Institute in Londo ...
- Adidas Follows D-Rose On The Comeback Trail
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Derrick Rose, who missed all but 27 games last season, has n ...
- Americans Feel Guilty About Food Waste
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
A new survey called Eco Pulse found that 39% of Americans fe ...
- Nissan's Pathfinder: Something To Laugh About
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The 12-hour "Improv-tastic Road Trip," starting at 8 a.m. on Aug. 2 ...
- The IRC Goes Social With Hyper Island And Gyro
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The program brings 450 students to a training facility, Hyper Island, ...
- WNBA's New York Liberty Partners With Baller Beats
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- WNBA's New York Liberty Partners With Baller Beats
Online Media Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- Boler-Davis: GM Must Win Customer Service Crown
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Alicia Boler-Davis is moving up fast at GM. The engineer, an18-year ...
- Ragu Ad Joins Risque Trend
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
There was an online ad from General Mills for Fiber One browni ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- The Soap Opera World Of Olympic Cereal Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Michael Phelps used to be with General Mills' Wheaties, switched to Kellog ...
- The Decline And Fall Of Tablets
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Contributor John Biggs says the tablet revolution is becoming de-evolution, as mark ...
- Kia's AOR Rolls Into Sin City
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
The Mirage Hotel & Casino has tapped Los Angeles-based independent David&Goliath ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...
- The Breeders' Cup To Live Large In L.A.
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
On deck in L.A. are some guerrilla marketing tactics to build awarene ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Florida Tourism Industry on Pace for Record Year
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
Florida is reporting healthy visitor numbers for the second quarter. According ...
- Kaiser Permanente's New VP Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Alexandra Morehouse has been named Kaiser Permanente's VP of advertising and bra ...
- Is GM Headed For Chapter 11? Again?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Contributor Louis Woodhill says GM is heading down, and President Obama wi ...
- Mountain Dew Launches Malt
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Mountain Dew will offer the "first batch" of its new malt-flavored sod ...
- Australian High Court Rules Against Tobacco
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Australia's highest court on Wednesday dismissed a challenge from global cigarette compani ...
- Facebook Goes For Traditional Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Facebook has started testing a new ad unit that lets Pages p ...
- Roger Federer Touts Mercedes-Benz GL-Class
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
Before hitting the airwaves during U.S. Open coverage on CBS on Au ...
- Ram Truck Goes Retro For Poster-Art Campaign
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
The ads are similar in color, theme and illustration style to t ...
- Mintel: Oral Care Products Should Multi-Task
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
New research from Chicago-based market research firm Mintel says only 10% ...
- Has Former Apple Retail Whiz Hit Rocks?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
When Ron Johnson, former head of retail at Apple, became CEO ...