- Kia, DC Entertainment In Cause-Related Effort
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Kia will partner with DC Entertainment on a cause campaign to fig ...
- JetBlue Lets You Escape The U.S., Post-election
Marketing Daily, Karl Greenberg - Sunday, October 7, 2012
JetBlue Airways is going to give over 1,000 voters that opportunity. Call ...
- Uniqlo Opens Stores, Launches Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Japanese retailer Uniqlo is set to open its first West Coast sto ...
- Can A Small Advertiser Sail Against Political Winds?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Columnist Brad Carraway cites MediaPost reports on how political advertisements are ju ...
- Yoplait Debuts Greek Frozen Yogurt
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Yoplait has rolled out original and Yoplait Greek frozen yogurt pints a ...
- Taco Bell Gets Lift From Cantina Bell
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Taco Bell's Cantina Bell menu has lifted the chain's perception of quali ...
- China Biggest Market For VW Luxury
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
China has replaced the United States as the biggest market for luxu ...
- Vespa Runs First TV Ad In India
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
After launching ads in print and on digital this year, India-based Meridian ...
- Toyota Leads In 2012 Motorist Choice Study
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
The Motorist Choice Awards, created by California-based research firms IntelliChoice and AutoPacif ...
- Harley-Davidson, Microsoft Explain Branding
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Big winners this year including Microsoft and Harley-Davidson enjoy that kind ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Sony Music Puts India In Coke Studio
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Sony Music Entertainment India has partnered with mobile ad network Vserv.mobi ...
- Sainsbury's Must Change Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Sainsbury's, which claims to help consumers "live well for less," has be ...
- Marketing Pro Slams Weather Channel
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
The Weather Channel will begin naming winter storms. Contributor Jason Samenow ...
- Lexus Turns The Ignition
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Brands are linking up with entrepreneurs and the entrepreneurial spirit. That's tr ...
- McDonald's Eyeing Retail Coffee
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
A trademark registration has been filed under the McDonald's name covering grou ...
- Irish Retailer C-Store Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
In a ceremony held last month at the Insight NACS Future ...
- Chevrolet Wins GLAAD Award
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Chevrolet's decision to resist "family values" critics and advertise in the g ...
- Skip Debates - There's Better Entertainment
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
What? Consumer brands sponsor the debates? Why not? No longer even remote ...
- Great Ads Equal Great Stories
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2012
One person's idea of the perfect story ad is the campaign f ...
- Oreo Daily Twist Takes Times Square
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Oreo's Daily Twist campaign takes over Times Square on Tuesday, with ...
- Sofitel Launches Tumblr Concierge Content
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Sofitel is launching a virtual concierge program on Tumblr offering insights ...
- 4A's CEO Nancy Hill On The Biz
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Yes, it's Advertising Week again, so put on your walking shoes. 4A ...
- New Ads For Truvia Are Sweet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Stevia leaf is the zero-calorie sweetener du jour. And Cargill, which mak ...
- Luxury Brands Go To Print
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Maybe brands like Cartier, and Oscar de la Renta are reading repor ...
- Unilever To Overhaul Flora In UK
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Unilever is looking to overhaul the advertising strategy for its Flora bran ...
- Kraft Faces Lack Of New Products
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Kraft is splitting into Mondelez International Inc. and Kraft Foods Group, t ...
- Why Japan May Actually Be Another Planet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
The cars, like everything else in Japan, are just so much cool ...
- Scion Goes For Art And Heavy Metal
Around the Net In MAD LA, Karl Greenberg - Wednesday, October 3, 2012
Scion's new campaign, which opens on Sept. 29 in Los Angeles, ...
- Sofitel Launches Tumblr Concierge Content For LA
MAD LA, Karl Greenberg, Tyler Loechner - Wednesday, October 3, 2012
Sofitel Luxury Hotel is launching
Life is Magnifique a new Tumblr platform mea ...