Sofitel Launches Tumblr Concierge Content

October 2, 2012

Sofitel Luxury Hotel is launching Life is Magnifique a new Tumblr platform meant to be something of an online concierge experience. Sofitel guests visiting the nine properties in North American guides into each city.

The hotel chain says that cultural activities, restaurant openings, key events and fashion updates are part of the content, via curated insights from Sofitel staff in each city.

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