- NASCAR Gets New NYC Comms Staff
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
NASCAR has named Sabrina Macias director, brand and consumer marketing communications; Chr ...
- Ford Launches New Escape Ads, Web Tool
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Ford is launching new ads for its Escape compact crossover, under i ...
- New Site To Pitch NECCO Wafers
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 2, 2012
NECCO wafers, made by the New England Confectionary Co., have been arou ...
- Orbitz Defends Its Practice
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 2, 2012
Mac users who search for hotels on the Orbitz online booking servi ...
- Applebee's Chief Talks About Changes
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 2, 2012
Applebee's, a 32-year-old chain with 1,865 locations in 49 states, is changi ...
- 4th Of July Spending To Fizzle?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 2, 2012
This Fourth of July, more Americans are, apparently, not buying. A fif ...
- Lexus Floor Mats Vs. Accelerators, Part II
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 2, 2012
Lexus is now recalling two more models due to the possibility loo ...
- Ford Is Top Auto Brand For Buzz
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Ford generates the most media bang for the buck, according to Gener ...
- Vegas' Mandalay Bay Rebuilds Website
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Mandalay Bay Resort and Casino has, for the first time in s ...
- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- AIG To Resume Use Of Brand Name
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Bailed-out insurer American International Group Inc. will resume using its brand na ...
- Non-Traditional Groceries Slow Supercenter Gains
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Fast-growing nontraditional grocery-retailing formats such as limited-assortment banners and natural and organ ...
- Non-Traditional Groceries Slow Supercenter Gains
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Fast-growing nontraditional grocery-retailing formats such as limited-assortment banners and natural and organ ...
- Seattle's Best Concept Grows In Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Starbucks division Seattle's Best Coffee is bringing its commuter-centric concept menu ...
- Growth Of Cities Threatens Auto Biz
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Automobiles and suburbs, in an M.C. Escher-like way, created each other. B ...
- Multi-Screen Viewing Drives Ad Engagement
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
People who watch TV while using an internet-connected device such as ...
- It's Definitely Not Jollibee
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Check out the sandwich KFC is selling in the Philippines. KFC's n ...
- Interbrand: Toyota Tops In Green
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
It has gotten the nod as the "greenest" company in Interbrand's 20 ...
- Sharing Services Need To Focus On Price, Availability
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
The Zipcars of the world should dispense with the warm and fuz ...
- Mega-Band Train To Play At Daytona
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Multi-platinum Grammy-winning superstars Train, whose hits include "Hey Soul Sister" and "Dri ...
- M&M's Offers Best Seats In NASCAR's House
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
M&M's will activate against its "Official Chocolate of NASCAR" status and sponsorsh ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...
- Q&A: McDonald's Global Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing ...
- Cadillac Mulls Big ATS Brand Extensions
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
With the Cadillac ATS, GM's luxury brand looks to bring in ...
- Oreo Gay Pride Cookie Brouhaha
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Oreo is under the heat lamp for a rainbow-cookie ad it post ...
- 24 Hour Fitness Joins USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The national fitness club chain becomes an official partner of USA Hoo ...
- Google Goes Down Under With Lego
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Lego has teamed up with Google In Australia to launch Build, ...
- What Happened To Home Depot Fuel?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Six years ago Home Depot waded into the c-store business, which w ...
- LeBron Is King, Kobe Rules New Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The Miami Heat, led by LeBron James, won the 2011-12 NBA titl ...
- Consumers' Less Lavish Return To Luxury
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Luxury is back, but with some caveats. For one thing, affluent consume ...